Creative Marketing Manager – E-Commerce Wellness Brand (Remote)

About HartSpan

HartSpan is a founder-led DTC wellness brand delivering clean, effective, doctor-developed solutions for common health conditions. Our mission is to extend healthy years of life and promote longevity through natural, science-backed alternatives to pharmaceuticals.

Our flagship product, Khelp, is a natural, seaweed-based solution for acid reflux that creates a gentle barrier to help prevent symptoms at the source—without suppressing acid or disrupting digestion. We’re a lean, fast-moving team with a high bar for creative and operational excellence.

About the Role

We’re hiring a Creative Marketing Manager to lead content strategy and execution across paid and owned channels. This is a full-stack role blending creative direction, performance marketing, and content operations. You’ll manage freelancers, direct UGC creators, support influencer outreach, and launch high-performing creative across Meta, TikTok, Email, and more.

From concept through execution, you’ll drive acquisition and retention by owning the entire creative lifecycle—with strong support from the founder and a small team of specialists. We’re looking for a self-directed creative leader who thrives in fast-paced environments, thinks strategically, and executes with precision.

What You’ll Be Doing

Strategy + Ideation

• Own creative direction for Meta, TikTok, Email/SMS, and Landing Pages

• Analyze ad and lifecycle performance to generate new ideas weekly

• Build and maintain a “Creative Guidance” doc that distills visual and messaging principles

• Identify messaging gaps and develop new angles based on customer reviews, UGC, and research

Creative Production + Project Management

• Brief, manage, and give clear feedback to editors, UGC creators, designers, and contractors

• Create mockups or layouts in Canva or Figma when needed

• Write hooks, overlays, scripts, captions, and email copy aligned to performance goals

• Maintain a rolling 4-week content calendar across paid and owned channels

• Organize all projects inside a Creative Tracker (Airtable or equivalent)

• Support influencer outreach and gifting by identifying aligned creators and coordinating collaborations that generate usable content for paid and organic channels

Performance + Iteration

• Prioritize new content tests weekly and triage winning/losing creatives

• Track success rates and use learnings to evolve creative strategy

• Participate in monthly creative performance reviews

AI Fluency + Tools

• Use AI tools (ChatGPT, Midjourney, ElevenLabs, CapCut, Descript, etc.) to ideate, script, and prototype content

• Develop and document your own AI workflows and best prompts for creative production

• Know when AI can accelerate—and when it hurts—creative quality

KPIs You’ll Be Measured On

Output

• Ad concepts launched per week

• Winning ad concepts per month

• Emails and SMS campaigns sent

• UGC briefs executed

• Design/video edits reviewed and launched

• Influencer collaborations initiated and content received

Input

• Time from concept to launch

• Iteration speed on winning assets

• Quality and organization of creative system (hub, tracker, testing doc)

Performance

• Number of ads that hit ROAS / CTR / CVR targets

• Increase in subscription renewal or re-order rate from lifecycle updates

• Ad performance or engagement uplift from influencer-generated content
  

You’ll Excel in This Role If You

• Are a rare blend of performance marketer and creative leader

• Have excellent taste, but know performance > polish

• Can write and design — or direct those who can with precision

• Thrive in fast-paced, high-context, async environments

• Know how to make creative feel cohesive, clean, and conversion-friendly

• Are deeply curious about consumer psychology and DTC best practices

• Have a track record of producing creative that consistently drives measurable revenue growth for DTC brands

• Enjoy building light-touch relationships with influencers to expand creative assets and brand reach

Requirements

• 3+ years in a performance creative, growth marketing, or creative strategist role, ideally in a DTC or fast-paced e-commerce environment

• Proven ability to create or direct high-performing Meta or TikTok ads

• Strong copywriting for UGC, email, landing pages, and ad creative

• Proficient in Canva or Figma with a great eye for clean, conversion-optimized design

• Experience managing freelance creators and editors

• Skilled in using AI tools like ChatGPT, Midjourney, Descript, etc. with clear prompt strategies

• Strong organizational habits and fluency in tools like Notion, Asana, or Airtable

• Must overlap ≥3 hours with 9 a.m.–4 p.m. Pacific Time (Los Angeles)

• Bonus: Experience coordinating influencer partnerships or creator gifting programs

Details & Compensation

• Full-time contractor role

• 60-day trial period to evaluate fit and contribution

• Must overlap ≥3 hours with 9 a.m.–4 p.m. PT (Los Angeles)

• Remote global candidates welcome

• Annual compensation: $48,000–$60,000 USD, inclusive of base salary and performance-based bonus opportunity

  • Base salary: $3,500–$4,000 USD/month

  • Bonus potential: $1,500–$3,000/quarter (up to $500–$1,000/month equivalent) based on defined KPIs

• Access to ongoing education, including courses, webinars, and 1:1 coaching with elite media buyers and premium marketing communities

How to Apply

To apply, please click the “Apply Now” button and apply through our application form.

You will need to include the following:

1. Resume (PDF)

2. Short intro video (Loom or similar, max 2 minutes) explaining why you’re a strong fit for this role. Include a shareable link (no download required).

3. Portfolio samples — links to 3–5 recent ads, emails, or content pieces you have personally created or led.

4. Creative analysis — links to 3–5 ads (not your own) that you believe represent excellent creative for a brand like HartSpan, with 1–2 sentences on what you like about each.

5. AI tools — what AI tools you regularly use in your creative workflow, and one prompt or trick you rely on often.

6. Systems & process — what systems you use to track content production and testing. Include a screenshot or quick Loom if available.

7. Creative process — one paragraph outlining your personal approach to creative development.

This is an opportunity to define and lead creative at a fast-growing brand with a meaningful mission, loyal customers, and huge white space for growth.