Product Marketing Manager (SaaS)
Hello. I’m Claire Marshall, the CMO at IPinfo, a fast-growing “data as a service” provider delivering accurate and proprietary data products to thousands of developers and enterprises around the world. Our data is used to enrich applications and services with accurate IP data to de-anonymise web traffic, personalize experiences, and manage security risks. We’re at an exciting stage of growth and I’m hiring a talented and ambitious Product Marketing Manager to lead our go-to-market motion for our products.
You will work collaboratively across our Product, Sales, and Marketing Teams as well as our partners to support launches and drive customer value in our enterprise and developer communities. As the first product marketing this is a high execution role where you will have the opportunity to shape the function and help IPinfo continue to achieve impressive year-on-year growth.
The meaningful work you will do
You will be the voice of the customer and create buyer personas, messaging, content, and programs to support our go-to-market motion and enhance product demand in our target markets
You will be the expert on our product use cases, the enterprise buyer journey, competitors, and our market so you can position IPInfo as a differentiated “data as a service” provider in our target markets
You will develop, own and implement a cross-functional product launch process for our products and releases and will be a key contributor to pricing and packaging strategies
You will produce a wide range of content to fuel top, middle, and bottom funnel activities and collaborate with the wider marketing team to ideate advertising, digital events, and content marketing programs
You will develop persuasive content and training to enable our enterprise sales team to handle objections and deliver customer value through the entire sales cycle
You work directly with our partners to identify joint go-to-market activities that deliver IPinfo’s value proposition and messaging
At least 3 to 5 years experience in a similar B2B technology Product Marketing role with comfort in “hands-on” execution
Proven experience and track record of collaborating with cross-functional teams to create go-to-market strategies and campaigns
Proven success in effectively launching products to enterprise buyers
Excellent verbal and written communication skills with the ability to synthesise complex information into clear and concise content and plans
You have a bias to action and thrive in a fast-moving environment with a culture of innovation, where ideation, experimentation, and iteration are encouraged
Have high standards, a growth mindset, and a commitment to continuous improvement
Comfortable in a scale-up environment and working in a fully remote and globally dispersed team
What We Offer
Full time, long term contractor (1099) employment
Opportunity to make a measurable impact and become part of our impressive growth story
100% remote team and work environment
Flexible working hours
Flexible vacation policy
Interesting and challenging work
IPinfo is a leading provider of IP address data. We handle more than 50 billion requests a month and process terabytes of data to produce our custom IP datasets that serve over half a million businesses, developers, and technology partners worldwide.
We are building our company to be enduring and impactful and value curiosity to gain a deeper understanding. We value trust, empowerment, and ownership as we combine to deliver our best work. We are a fully remote workforce and our talented team works asynchronously to achieve results that means you can pick the hours that work best for you, to allow you to be at your most productive.
IPinfo asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact IPinfo directly.
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