PPC Specialist

About The Position

We’re looking for a data-driven PPC Specialist to own and optimize our advertising strategy across multiple marketplaces. This role will be responsible for managing day-to-day PPC operations, developing strategic campaign structures, monitoring performance, and providing actionable insights through reporting and alerts. The ideal candidate is analytical, detail-oriented, and experienced in scaling advertising campaigns profitably across Amazon and other platforms.

Key Areas of Accountability:

• Manage PPC Campaigns:
  Oversee all Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to maximize ROI, sales, and ranking performance.

• Own PPC Reporting & Alerts:
  Maintain daily/weekly PPC dashboards and automated alerts to proactively identify performance shifts, budget pacing, and optimization opportunities.

• Keyword Research & Tracking:
  Conduct in-depth keyword research, build and optimize keyword portfolios, and monitor performance trends to expand reach and relevance.

• Cross-Platform Advertising Initiatives:
  Lead and manage advertising campaigns across Target, Walmart, and TTS platforms (experience in these domains is a strong plus).

• Collaboration:
  Work closely with creative, brand, and operations teams to align ad strategy with product launches, promotions, and inventory levels.

• Continuous Optimization:
  Implement bid adjustments, campaign restructuring, and audience segmentation to continually improve ACoS, TACoS, and overall profitability.

The ideal candidate has:

• 3+ years of hands-on experience managing Amazon PPC campaigns

• Strong analytical skills and proficiency in advertising analytics tools

• Experience with DSP (Demand-Side Platform) campaigns is a plus

• Familiarity with Scale Insights or other PPC automation tools is a plus

• Experience managing ads on Target Plus, Walmart, or TTS is highly preferred

• Proficient in Excel/Google Sheets and reporting dashboards (e.g., Data Studio, Looker, etc.)

• Excellent communication and problem-solving skills

• Proactive and detail-oriented with a focus on measurable results

• Data-driven mindset with strong understanding of marketplace algorithms

• Self-starter who thrives in a fast-paced, performance-focused environment

Our Core Values and what we built our culture around :

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions

• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions

• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals

• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency

• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table

• PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture

Competitive Compensation and Benefits:

• Medical and dental benefits after 6 months of tenure

• Paid Time Off (PTO) for all full-time team members

• High growth trajectory with quarterly/annual reviews

• Quarterly Internet Reimbursement

• Gym membership credit – your physical and mental health is super important

• Work from anywhere - this is a remote opportunity

• Annual Team Bonding Event