Integrated Marketing Strategist

B2B expert with experience creating multi-channel strategies. 

You have experience developing the strategic architecture behind B2B marketing campaigns. This role translates client business goals into structured, measurable marketing plans that guide execution across channels.

You are not responsible for managing day-to-day campaign execution. Instead, you define how campaigns should work. You establish objectives, identify the right audiences and channels, define KPIs, develop testing plans, and document the strategy that execution teams will follow.

This role is ideal for an experienced digital marketer with a deep understanding of how integrated marketing works/multi-channel approach works to support complex B2B sales cycles.

Essentials

• Must have 5+ years of experience consulting on B2B marketing accounts and have a solid understanding of all marketing approaches.

• Deep understanding of integrated marketing and channel strategy.

• Monitor and evaluate marketing performance against defined KPIs, using campaign data and testing insights to identify the next best strategy and support ongoing client growth.

• Strong understanding of demand generation, lead generation, paid media, content marketing, conversion strategy, and digital experiences.

• Ability to lead effective presentations and pitches, provide logical reasoning to clients, and confidently articulate our solutions and strategic direction.

• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

The day-to-day:

• Digital Marketing Strategy

  • Develop integrated marketing strategies based on client business objectives, growth priorities, and target audiences.

  • Present digital marketing strategies grounded in Ironpaper’s core methodologies, clearly communicating the rationale and best practices behind recommendations to build client understanding and gain approval on the proposed plan.

  • Translate high-level goals into clear campaign structures and actionable marketing plans.

  • Define campaign objectives, KPIs, benchmarks, and measurement frameworks.

  • Determine the role of different channels within an integrated campaign.

  • Develop testing strategies for messaging, audiences, offers, creative, landing pages, and channels.

• Reporting + Insights

  • Establish clear hypotheses and success criteria for marketing experiments.

  • Document campaign strategies so execution teams understand what is being tested, why it matters, and how success will be evaluated.

  • Review campaign performance and identify opportunities to adjust strategy based on data.

  • Connect insights across paid media, content, websites, CRM data, and other marketing channels.

• KPI Tracking

  • Monitor performance across channels (particularly low-performing metrics) and identify what needs to be optimized. Derive insights from campaign data.

• Lead Intelligence

  • Conduct iterative digital marketing efforts that help us better understand the buyer through themes and lead intelligence, contributing to account goals.

• Campaign Insights + Communication

  • Understand the performance of campaigns and digital marketing efforts as a whole. Derive insights and share them with clients. Develop ideas and present them for client buy-in and education.

• Digital Strategy + Value Articulation

  • Assess the value of marketing campaigns across channels and provide direction for future efforts.

• Lead and Train

• Help develop training materials for the internal LMS and train key roles

• Internally audit accounts, identify internal gaps and strategize solutions

• Provide feedback to teams to increase the quality of our work

Additional Skills:

• Experience with leading strategy workshops related to the buyer journey and developing training to mitigate gaps and inefficiencies among teams. 

• Excellent communicator

• The ability to spot not-so-common problems both for your clients and team before they occur and to mitigate those problems successfully

• Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks

• Being able to take complicated, messy situations and then detangle and re-organize them while they are in process without dismantling the overall outcome of the project

• Passion for continual learning

• Ability to use a MacBook and Google Suite

Learning & personal development for this role: 

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.


To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

Our comprehensive benefits:

Competitive salary from 80-95K. Additional opportunities for leadership roles.

401(k) Benefit with matching to 4%

Medical plan options with generous employer contributions

Dental and vision employee coverage at no cost

Permanently Remote

Generous paid time off, flexible Fridays & December holiday week closure

Parental leave benefits

Client hour expectations that enable a work-life balance

Continual learning and professional development

Collaborative and supportive culture