SMM Specialist

We are looking for an experienced SMM Specialist to drive engagement and expand our brand presence across multiple social media platforms. 

This role is perfect for a specialist who combines strategic thinking with hands-on execution, has a deep understanding of each platform's nuances, and excels at creating content that drives engagement and audience growth.

At JustMarkets you'll work alongside industry professionals in a dynamic and supportive environment where your creativity and expertise will make a real impact.

Responsibilities

• Implement content strategy and campaign development on different GEOs across social media channels (Facebook, Instagram, TikTok, Telegram, Twitter) that prompt our consumer to engage and share with their community regularly.

• Monitor content to ensure it authentically aligns with brand values and positioning.

• To scale innovative ideas from conception to campaign execution, maintaining a distinct yet cohesive brand perspective throughout.

• Cultivate advocacy and engagement through organic channels, ensuring top-tier community management across all business lines.

• Lead competitive tracking of social activity, identify and ideate around new content and monitor the industry for best practices in driving engagement.

• Establish benchmarks and best practices to guide and scale marketing efforts across all channels on certain GEOs.

Requirements

• 3+ years of social media management experience at a B2C brand, preferably within financial services (but not required).

• A thorough understanding of media metrics to track and hit KPl's, and the ability to leverage data insights to determine strategies.

• Experience with social media / Influencer management tools (Sprout Social, RivallQ, Tribe, Telemetr.io, Hootsuite, etc.)

• Experience with FinTech, Crypto, Gambling.

• Working with African or Asian market is required.

• Proficient with social video + photo content capture; must be comfortable editing content on their own, as well as working closely with video editors/design team.

• Demonstrated experience working with video editing platforms such as CapCut, In-Shot, etc.

• Trend savvy with a deep understanding of Social media trends, slang, etc on the chosen GEOs.

Will be a plus

• Background in the FinTech niche.

• Experience in launching influencer campaigns on social media.

• Knowledge of regional specifics of African and Asian markets.

We offer

• Work with diverse markets (Asian, MENA) and cutting-edge social media strategies to make a real impact

• Collaboration with a dynamic, international team of professionals passionate about innovation and growth

• Opportunity to unleash your creativity and analytical skills to develop high-performing campaigns

• Access to advanced tools and technologies to support creative and impactful campaigns

• 20 paid vacation days people per year

• 10 paid sick leave days per year

• Public holidays as per the company’s approved Public holiday list

• Medical insurance

• Opportunity to work remotely

• Professional education budget

• Language learning budget

• Wellness budget (gym membership, sports gear and related expenses)