The role

Own the engine behind our growth.

As Senior Growth Marketing Manager, you'll play a pivotal role in turning market momentum into commercial growth.

You'll own the performance of our demand generation and demand capture engine, understanding exactly how prospects move through the funnel, identifying where growth is being constrained and implementing improvements that increase pipeline, improve conversion and drive revenue.

This is a genuinely hands-on role. You'll spend your time inside the data and marketing platforms, analysing performance, launching campaigns, improving landing pages, testing new ideas and continuously optimising the customer journey.

You'll combine deep digital marketing expertise with commercial thinking, using insight to understand what's happening across the funnel and taking action to improve it.

Success isn't measured by clicks or impressions. It's measured by pipeline, conversion, revenue and commercial impact.

Key responsibilities

Demand Generation & Commercial Growth

Own the performance of Kallidus' demand generation and demand capture engine.
Monitor marketing performance across the entire buyer journey.
Identify opportunities to increase pipeline quality, conversion rates and revenue.
Ensure marketing investment is focused on the highest-impact activities.
Partner with Product Marketing, Sales and Marketing Operations to deliver commercial growth.
Drive measurable contribution to pipeline and ARR growth.

Experimentation & Funnel Optimisation

Analyse funnel performance and identify bottlenecks.
Build hypotheses based on customer behaviour, performance data and market insight.
Design, execute and measure growth experiments.
Optimise campaigns, landing pages, nurture journeys and conversion paths.
Scale successful initiatives and rapidly discontinue underperforming activities.
Drive continuous improvement across the marketing funnel.

Digital Performance Marketing

Own the execution and optimisation of key digital growth channels.
Lead activity across Paid Media, SEO and AI Search Optimisation (AEO/GEO).
Drive Conversion Rate Optimisation (CRO) initiatives.
Improve website performance and landing page conversion.
Optimise marketing automation and email nurture programmes.
Manage analytics, attribution and reporting.
Collaborate with specialist partners while maintaining accountability for performance and results.

Data, Insights & Performance Analysis

Analyse performance across every stage of the buyer journey.
Identify risks and opportunities before they impact results.
Produce meaningful commercial insights and recommendations.
Support marketing investment decisions through data-driven analysis.
Translate performance metrics into clear business outcomes.

Sales Partnership

Work closely with Sales to improve pipeline generation and progression.
Understand pipeline quality, conversion performance and win rates.
Support initiatives that improve opportunity creation and deal progression.
Use customer and sales insight to continuously improve marketing effectiveness.
Strengthen alignment between Marketing and Sales teams.

Innovation & AI

Explore emerging technologies, AI tools and automation opportunities.
Identify new ways to improve marketing efficiency and effectiveness.
Champion innovation and experimentation across the marketing function.

Required skills, experience and behaviours

Essential

Proven experience in growth marketing, demand generation or performance marketing within a B2B SaaS environment.
Strong hands-on expertise across Paid Media, SEO, CRO, website optimisation and marketing automation.
Experience using analytics and attribution platforms to drive commercial decision-making.
Proven track record of improving pipeline generation, conversion rates and marketing ROI.
Experience designing and running structured marketing experiments and A/B testing programmes.
Strong commercial mindset, with the ability to connect marketing activity directly to pipeline, revenue and business performance.
Excellent analytical and problem-solving skills.
Ability to communicate insights and recommendations clearly to senior stakeholders.
Comfortable working cross-functionally with Sales, Product Marketing and Marketing Operations.
Self-motivated, curious and highly proactive in identifying and solving problems.

Behaviours & Attributes

Naturally curious and driven by continuous improvement.
Enjoys digging into data to understand root causes and opportunities.
Takes ownership and accountability for outcomes.
Equally comfortable launching campaigns, reviewing analytics and presenting commercial insights.
Thrives in a fast-moving, growth-oriented environment.
Passionate about creating measurable business impact.

What success looks like

Growing high-quality marketing-generated pipeline.
Increasing conversion rates throughout the funnel.
Increasing contribution from ICP accounts.
Improving marketing efficiency and ROI.
Identifying and resolving performance issues quickly.
Building strong alignment between Marketing and Sales.
Making a measurable contribution to ARR growth.

Senior Growth Marketing Manager