Do you have strong short form video experience? Do you know how to have FUN with a social media channel and make people smile?

Adventure travel isn’t just a fun industry to work in - it is also exploding in growth and one of the most exciting places to be.

Leatherback Travel is a fast-growing Australian group of adventure travel brands. It is made up of Patch Adventures, Magnificent Rail, Camino Women, Fencox Travel, Carex Garden Tours and Salt Caravan.

Our tours visit places like Japan, New Zealand, France and Italy, as part of our goal to deliver the most memorable adventures in our customers’ lives.

Our 40+ person team combines decades of travel industry experience, and our customers are huge fans of the trips we design.

‍***Note: Due to timezone requirements, we are only accepting candidates in LatAm

***Note: Cover letters written with AI won't be considered!

Right now, we are looking for our next team member - an experienced Digital Marketer to drive new email subscribers through ads on the Facebook platform & generate new bookings through a mix of retargeting, organic social, and email sequences across our various brands.

You will be working on Carex Garden Tours, a garden tour brand.
We acquired this wonderful little brand in November 2024 and it is currently growing very strongly!

Carex needs its first ever dedicated marketer to take it to the next step.

You don’t need to be a gardening expert, but you do need to be very good at pretending you are :) If you’re the kind of marketer that is very good at engaging in intensive learning about a niche, while incorporating best practices, this could be for you.

For Carex, we are in particular looking for someone with strong organic social media marketing skills - with an emphasis on Instagram and Facebook.

This is not an entry-level position; we are looking for an experienced marketer.

You need to have examples of brands that you’ve worked on and be able to point to work you’ve done to consistently grow a consumer facing brand over time.

You will be responsible for all the day-to-day marketing activities for that brand.

We have a successful marketing playbook that works very well to drive new business. Your job will be to execute on that playbook:

✅Optimising and editing the website to ensure ongoing sales. You will add content, edit it, and ensure that it stays up to date.

✅Preparing email newsletters, and managing Email Sequences and Automations

✅Preparing Facebook ads (primarily retargeting ads), paying close attention to the current leads and sales for each trip, and making sure to focus ad spend where it is most needed.

✅Experimenting with New Ad Styles and Channels to Generate More Business

You will also have time to learn and explore new possibilities.

This is an exciting opportunity for an experienced Digital Marketer with a particular focus on copywriting and digital marketing strategy. We’re looking for a Generalist, but most particularly someone who really has a good handle on writing human, REAL copy that people engage with. No corporate buzzword-drones, please!

The role comes with a lot of autonomy, and once onboarded you will have a high level of control over the end-to-end process of driving leads and turning them into happy customers. We are a young company that is growing very fast, and that has huge potential. The opportunities for professional growth are as good as it gets when it comes to joining a business like this, at its early stages.!

Within this role, you will:

Create and manage Facebook campaigns for new trips, with a goal of driving new email subscribers
Manage the entire funnel of building out email sequences and the accompanying retargeting sequences
Track metrics and deliver reports on progress, regularly looking for improvements
Create and schedule organic social posts
Track bookings across the brands and trips, and adjust resources and budget to match the needs of the brands
In the first few weeks, you will learn more about the current systems and the Facebook Ads Setup. You will also audit the current pages on the website, as well as the current email sequences in order to identify areas of improvement. There will be an immediate opportunity to start working on the Facebook Advertising accounts and implement new campaigns.

Requirements

In order to excel in this role, you need to have as many of these as possible. Please address any missing points in your letter:

Strong B2C marketing experience with native English speakers
Ideal minimum of 5 years experience with Facebook Ads
Ideal 3+ years of experience with content writing in a real world environment - we need to know you can bust out a great ad!
An excellent understanding of copywriting for ads, email marketing, consumer psychology plus, the process of gradually turning a cold click into an excited customer
Experience with any major email automation marketing CRM software
Strong ability to use Analytics to identify opportunities to improve results
The ability to point to successful Facebook ad campaigns - or other marketing campaigns - that you have created and can explain why they worked
Spark and fun - do you know how to put out marketing that is genuinely fun and interesting - not just 'buy now?'
Strong short form video + organic social experience - you can point to social media accounts you've managed for small businesses where you generated strong organic engagement; it can be in any industry
High levels of mastery for the basics of social media content creation - rapidly generating a long list of potential hooks through to producing the actual content; BUT with overlap with actual business goals
High levels of intellectual curiosity; a 'chameleon-like' nature where you can rapidly deep dive into a niche and adopt its mentalities and language
Strong bonuses if you've done all this work in an environment of both organic and paid ads

Tip! We prefer informal cover letters that show us insights into who you are and why you are interested in this position, and that you’ve understood the expectations. Additionally, please share a common misconception, in your view, that exists about social media marketing.

The ideal candidate for the role:

Ambitious and enthusiastic about being the best marketer they could possibly be, with a work experience history that reflects that
Genuinely interested in marketing and has favourite sources of information (experts, blogs, podcasts, books)
Reliable, autonomous, and independent
Good at receiving and giving feedback
Loves gardens, gardening, plants, and understands others that do – or is very good at falling in love with things

Brownie points for:

Experience with other Advertising or Marketing platforms e.g. Google Ads, Youtube Ads for Retargeting, Google Analytics, Google Tag Manager, Instagram, GEO
Experience with Canva for creating graphics
Beyond beginner social media photo creation experience
Beyond beginner video creation and editing experience, ideally for social media

Benefits

What’s in it for you?

$3500 + $100 USD monthly stipend per month*
Full-time and fully remote role ~ 40h per week
Flexible working hours with availability to start at 6 AM at Central European and Eastern European Time zones
Long-term and stable opportunity to work with a fast-growing company and a supportive team
Training budget of $600 AUD per year
Annual travel credits to use on travel with the company. One free trip per year (up to $4,200 AUD in value, flights not included)
Four weeks of paid holidays per year + public holidays (33 days total)
Uncapped potential to grow in the role and increase in salary, depending on the performance
Candidates who are enthusiastic to grow will receive support to develop themselves. In addition to our training budget, those who wish to do so can learn new tools and systems and become advanced users of platforms needed for the role.

About Our Culture

Our culture is a bit different to the average company.

We don’t have Mission Statements, Vision Statements, or any of that nonsense. While we believe strongly in knowing what we value, we try to avoid Corporate BS like the plague. In fact, if you’re sick of working for companies that put their so-called ‘Values’ on the wall but then completely ignore them in the day-to-day business operations, you’re going to love working here.
Embrace our Principles. Our company is different, in a good way. But to keep it that way, we need all team members to embrace our ideas and work to implement them every day.
Work on the Business, As a Team, Every Week. You may have previously worked at companies where the biggest, most important things never happen - because there’s always something ‘urgent’, what truly matters falls by the wayside. Well, not here. And that’s only possible because all of us pitch in, every day, to make our systems work better.

The future for Leatherback Travel is huge. We are not just launching new brands; we are doing it with a purpose. We don't want to just take our customers to the best places… We want to build and create new experiences to share with the world. Our goal is to build walking trails, hiking lodges and create completely new travel routes in unexplored and unappreciated places where local communities are calling for them.

Our team works remotely and right now consists of over 40 people excited about their work, split between Australia and Europe. Our culture is special, and is the right fit for those who are looking to do the best work of their lives.

How to Apply?

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out. Also, make sure you write a detailed cover letter addressing the requirements and the criteria for this position.

Please expect the hiring process to include:

1 - Submit a cover letter and resume, both in PDF format.

We do read every cover letter and we especially appreciate letters that are warm, friendly, and with a strong attention to detail. Please address the criteria of the role and explain any career gaps.

Our roles can be quite popular; and we do value enthusiasm, but please do not cold call or cold email us to express your enthusiasm. We need to keep our phone lines open for our guests.

2 - Test Task

3 - Initial Interview

4 - Second Round Interview

5'- Final Interview

6 - Reference Checks

7 - Final Offer

We’re excited to hear from you!

Senior Digital Marketer (Social Media Focus) for Garden Tour Brand