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Ecommerce Manager - Conversion Rate Optimization (CRO)

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 500 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About the Job

We are seeking a highly analytical and results-driven Conversion Rate Optimization (CRO) Manager to join our team. The ideal candidate will be passionate about leveraging data and insights to improve website performance and drive conversion rates. They will be responsible for developing and implementing CRO strategies, conducting experiments, analyzing results, and collaborating with cross-functional teams to optimize the user experience and achieve business objectives.

The salary range for this position is $130,000-$180,000.  We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Develop and execute comprehensive conversion optimization strategies to increase website conversion rates and maximize ROI.

  • Conduct thorough analyses of website traffic, user behavior, and conversion funnels to identify areas for improvement and optimization opportunities.

  • Plan, prioritize, and manage A/B tests, multivariate tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.

  • Collaborate closely with data analysts, UX designers, content strategists, developers, and other stakeholders to implement testing strategies and optimize website elements.

  • Utilize a variety of tools and technologies, including web analytics platforms, heatmaps, session recording, and user feedback tools, to gather insights and inform optimization decisions.

  • Monitor key performance indicators (KPIs) and metrics related to conversion rates, engagement, and revenue, and provide regular reports and updates to stakeholders.

  • Stay informed about industry trends, best practices, and emerging technologies in CRO and web optimization, and apply relevant insights to enhance performance.

  • Champion a culture of experimentation and data-driven decision-making across the organization, advocating for the importance of conversion optimization in achieving business goals.

What We’re Looking For

  • Bachelor's degree in Marketing, Business, Statistics, or related field; advanced degree or certifications in CRO or digital marketing preferred.

  • Proven experience (3-5 years) in conversion rate optimization, digital marketing, or related roles, with a track record of driving measurable improvements in conversion rates and website performance.

  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations.

  • Proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms and other CRO tools.

  • Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

  • Exceptional communication and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at all levels of the organization.

  • Creative problem-solving abilities, with a passion for experimenting, testing hypotheses, and continuously optimizing digital experiences.

  • Knowledge of UX principles, web design best practices, SEO fundamentals, and other factors impacting website performance and user behavior.

Our Benefits

  • Competitive pay and benefits

  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)

  • 401(k) plan with company matching program

  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being

  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown

  • Learning & Development programs

  • Equipment, tools, and reimbursement support for a productive remote environment

  • Free Life360 Platinum Membership for your preferred circle

  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

  • Be a Good Person - We have a team of high integrity people you can trust. 

  • Be Direct With Respect - We communicate directly, even when it’s hard.

  • Members Before Metrics - We focus on building an exceptional experience for families. 

  • High Intensity High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

Increase your chances of landing your dream career.