Paid Search Media Buyer

About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What success looks like:

• Consistent improvement in ROAS and conversion rates across your client portfolio through strategic optimization and testing

• Efficient campaign management that identifies scalable opportunities and maximizes budget performance

• Strong client relationships built on clear communication, strategic insights, and proactive recommendations

• Cross-functional collaboration with creative and retention teams that drives integrated marketing performance

Responsibilities

• Develop and execute comprehensive paid search strategies for Google Ads and Microsoft Ads across multiple eCommerce client accounts

• Manage and optimize search, shopping, and Performance Max campaigns to achieve client ROAS targets and growth objectives

• Conduct keyword research, expansion, and bid optimization to maximize campaign efficiency and reach

• Write compelling ad copy for search campaigns and conduct ongoing A/B testing to improve click-through rates and conversion performance

• Manage product feed optimization for Shopping campaigns in Google Merchant Center, ensuring accurate product data and maximizing visibility

• Monitor search term reports daily to identify expansion opportunities and refine negative keyword lists for improved targeting

• Analyze campaign performance data to identify trends, uncover insights, and develop actionable optimization strategies

• Build and maintain client relationships through regular communication, performance reporting, and strategic recommendations

• Collaborate with creative teams to develop high-converting landing pages and provide feedback on landing page performance

• Stay current on platform updates, industry trends, and competitive landscape to maintain cutting-edge campaign strategies

• Track and report on key performance metrics including ROAS, conversion rates, CPCs, impression share, and overall account health

• Manage campaign budgets effectively, scaling successful campaigns while maintaining efficiency targets

Requirements

• 2-4 years of hands-on paid search experience managing Google Ads accounts for eCommerce brands

• Proven track record of managing significant monthly ad budgets ($50K+) and achieving strong ROAS performance

• Expert knowledge of Google Ads campaign structures, including Search, Shopping, and Performance Max campaigns

• Strong proficiency with Google Merchant Center and product feed optimization techniques

• Advanced analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies

• Excellent proficiency in Excel or Google Sheets for data analysis, reporting, and campaign management

• Strong copywriting skills with experience creating compelling ad copy that drives clicks and conversions

• Excellent communication skills with the ability to present strategy and results clearly to clients and internal teams

Nice to Have

• Google Ads certifications (Search, Shopping, Display, Video)

• Experience with Microsoft Ads (Bing Ads) campaign management

• Familiarity with feed management tools such as DataFeedWatch, GoDataFeed, or similar platforms

• Experience with analytics platforms beyond GA4, such as Triple Whale, Northbeam, or other attribution tools

• Background working in a DTC-focused agency environment managing multiple client accounts simultaneously

Compensation and Benefits

Benefits:

• Fully Remote: Work from anywhere with flexible hours and a distributed team culture

• Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance

Compensation: Competitive salary commensurate with experience.