Paid Social Media Buyer

About Lilo Social

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

• Consistent month-over-month ROAS improvement across your client portfolio through strategic testing and optimization

• High client satisfaction and retention driven by proactive communication, strategic insights, and measurable revenue growth

• Efficient creative testing roadmaps that quickly identify winning concepts and scale budgets profitably

• Strong collaboration with creative strategists, designers, and project managers to maintain velocity and quality across all accounts

Responsibilities

• Strategize, launch, and optimize paid social campaigns across Meta (Facebook and Instagram) and TikTok platforms for multiple client accounts

• Manage daily campaign budgets, bid strategies, and pacing to meet client revenue and ROAS targets

• Conduct frequent A/B testing across audiences, placements, creative formats, and messaging to identify scalable opportunities

• Analyze campaign performance data to provide actionable insights and strategic recommendations for optimization

• Collaborate with creative strategists and designers to provide performance feedback on ad creative and develop testing hypotheses

• Build and refine audience segments using Meta’s targeting capabilities, including custom audiences, lookalikes, and interest-based targeting

• Monitor and troubleshoot pixel implementation, conversion tracking, and attribution to ensure accurate performance measurement

• Prepare and present weekly or bi-weekly performance reports to clients, highlighting wins, learnings, and strategic next steps

• Maintain constant communication with internal teams and clients to ensure alignment on priorities, timelines, and campaign objectives

• Identify opportunities to scale winning campaigns while maintaining efficiency metrics

• Stay current on platform updates, new features, and industry best practices across Meta, TikTok, and emerging social platforms

• Implement and maintain quality assurance processes to ensure error-free campaign launches and ad copy accuracy

Requirements

• 3+ years of hands-on paid social media buying experience, with a proven track record managing Meta Ads Manager (Facebook and Instagram advertising)

• Demonstrated experience managing monthly ad budgets of $50,000 or more for direct-to-consumer or eCommerce brands

• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies

• Expert knowledge of Meta Ads Manager, Business Manager, and conversion tracking (Meta Pixel, events, custom conversions)

• Experience developing and executing creative testing methodologies, including structured A/B testing frameworks

• Proven ability to manage multiple client accounts simultaneously in an agency environment with competing priorities and tight deadlines

• Excellent written and verbal communication skills, with experience presenting campaign performance and strategic recommendations to clients

• Self-motivated and detail-oriented, with exceptional organizational skills and the ability to maintain quality while working at high velocity

Nice to Have

• Experience with TikTok Ads Manager, Snapchat Ads, or Pinterest Ads platforms

• Familiarity with attribution and analytics tools such as Triple Whale, Northbeam, or Rockerbox

• Meta Blueprint certification or other relevant platform certifications

• Experience with Google Ads or other paid media channels to support integrated campaign strategies

• Understanding of conversion rate optimization (CRO) and landing page best practices

• Knowledge of email marketing platforms like Klaviyo or experience working with retention marketing strategies

Compensation and Benefits

• Fully Remote: Work from anywhere working US hours with a distributed team culture

• Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance

• Compensation: Competitive salary commensurate with experience.