Digital Marketing Specialist

The Opportunity

Exciting news - Mixmax hit $12 million in annual revenue and we’re profitable! We just raised more money and are looking to invest more to accelerate growth.

As a Digital Marketing Specialist for Mixmax, you will manage and grow our paid media channels to deliver a qualified pipeline for the sales team. You have a growth mindset, have a proven track record of meeting pipeline targets, and stay on top of trends to understand current best practices and benchmarks in digital marketing.

The role can be based anywhere in Canada.

Responsibilities: 

• Plan and execute ad campaigns across paid media channels

• Test and iterate on creative, messaging, landing pages and offers to perform at or above industry standards

• Regularly report on all ad spend, return on investment and influenced revenue

• Manage website updates and changes as needed with web developers

• Monitor and improve the website conversion rate

• Coordinate with the content team to amplify campaigns across all relevant channels 

• Work with product marketing to iterate and improve messaging and positioning based on ad results

Within Three Months, You'll

• Have a solid understanding of Mixmax and how we help our customers

• Create a paid media campaign plan that aligns with the overall marketing plan

• Start executing campaigns and/or improving on current campaigns

• Develop a process for paid digital campaign ideation, approval and publishing 

Within Six Months, You'll

• Consistently meet metrics for leads, pipeline and ROAS

• Have a deep understanding of what type of ads and offers resonate with Sales, Customer Success and RevOps leaders 

• Have an automated system for reporting on results of campaigns for the broader team

• Create a process for conversion rate optimization across landing pages and the website

Skills and Background

• 3+ years in a digital marketing role at a SaaS company

• A proven track record of hitting increasing pipeline targets 

• Extremely self-motivated with a diligent work ethic and strong attention to detail

• Experience managing paid media budgets of at least $1 million / year 

• Highly organized and metrics-driven

• Exceptional oral and written communication skills

• Open to feedback and constant iteration and improvement

• Great organization skills with the ability to meet deadlines and keep stakeholders informed

• Possesses a sense of urgency for reaching goals and key deliverables

It’s Also Awesome (But 100% Not a Requirement!) For You To Have

• Prior start-up experience

Our Commitment to Diversity and Inclusion

At Mixmax, we know that nobody's perfect, and that no one ever matches 100% with a job description. That's okay–we're human after all! Diversity and inclusion are core to our culture, and we're actively committed to building a more inclusive and open workplace. No matter your background or how you identify, if you're excited about this role, please apply today!

The Mixmax Story

At Mixmax, our vision is a world without busywork. Since our launch in 2015, Mixmax has become the product of choice for over 10,000 Sales and Customer Success teams to eliminate and automate repetitive work. This means more time to focus on what matters: engaging and serving the needs of customers.

We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.

Our company is distributed, with remote team members worldwide and headquarters in San Francisco. We offer competitive salaries, meaningful equity, and generous benefits. And you get to work on a product people absolutely love!