Growth Marketing Manager, Paid Search (SEM, ASA)

About Us

Monarch came out of private beta in early 2021. Since that time we have quickly become one of the premier ways to manage your financial life. Customers love the product and we have seen rapid, organic growth. Our users say that Monarch helps them feel more confident in their finances, and more confident in their financial future.

Our founding team consists of product-driven, serial entrepreneurs with multiple exits. Additionally, our CEO was one of the original creators and has a unique perspective on what is needed to meet consumers' needs in this market.

We are passionate about building a company, product and brand that both customers and employees love. We are well-funded by top venture firms and angel investors.

We founded the company as a fully-remote team (pre Covid!) and are open to applicants that live within a 5 hour time zone difference of US Pacific Time.

About the Role

As the Growth Marketing Manager, Paid Search (SEM, ASA), you will be responsible for developing, executing, and optimizing paid search campaigns across platforms like Google Ads, Apple Search Ads and Microsoft Advertising. You’ll leverage data-driven strategies to scale acquisition, improve campaign performance, and achieve key growth objectives for Monarch Money.

Key Responsibilities

• Campaign Strategy & Execution:

  • Plan, launch, and manage paid search campaigns, focusing on Google Ads, Microsoft Advertising, and emerging search platforms to scale digital media spend profitably.

  • Conduct in-depth keyword research to identify high-intent, cost-effective opportunities.

  • Develop bidding strategies to maximize ROI, using a mix of manual and automated bidding tactics (e.g., Target ROAS, Maximize Conversions).

  • Partner with the Growth Product team to identify CRO opportunities to increase search relevance and design funnel experiments to improve conversion rate for your channel. 

• Optimization & Performance Analysis:

  • Continuously monitor campaign performance, identifying areas for improvement and optimizing for metrics like ROAS, CPA, and CTR.

  • Perform A/B testing on ad creatives, headlines, and targeting strategies to enhance performance.

  • Build and implement automation frameworks using platform tools (e.g., Google Ads scripts, automated rules) or third-party solutions to streamline repetitive tasks and improve campaign efficiency. 

• Data-Driven Insights:

  • Analyze search trends, audience behavior, and platform performance to uncover growth opportunities.

  • Create detailed performance reports with actionable insights for stakeholders, highlighting opportunities for further optimization and scalability.

• Collaboration & Cross-Functional Efforts:

  • Work closely with the creative team to develop compelling ad copy and visuals tailored to audience segments.

  • Collaborate with analytics teams to ensure proper tracking, attribution, and data integration 

• Budget & Growth Management:

  • Manage weekly and monthly budgets effectively, reallocating resources to high-performing campaigns.

  • Scale paid search efforts to drive significant user acquisition growth while maintaining profitability.

What We Offer

• A chance to be part of a mission-driven company in a rapidly growing industry.

• A highly experienced team that values autonomy and creativity.

• Mentorship from experienced leaders in the field.

• Significant opportunities for learning, growth, and career advancement.

Ideal Candidate

• Responsible for growing and managing large 7-figures monthly budget

• Data-Driven Decision-Making: The candidate should possess exceptional analytical skills, with the ability to interpret campaign performance data, identify trends, and make data-backed decisions to optimize and scale campaigns effectively.

• Critical out-of-box thinking and penchant for continuously testing new hypotheses. Not be afraid to break things in an effort to gain outsized competitive advantage in the marketplace. 

Benefits 

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere.

• Competitive cash and equity compensation in a hyper growth, early stage company 🚀.

• Stipend to set-up your ideal working environment.

• Medical, dental and vision benefits (Full time US only).

• 401k (US only).

• Unlimited PTO.

• 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!

• These benefits are offered to full-time employees only**

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Location

Remote (US)

Type

Full time

Department

Marketing

Compensation

• $120K – $140K • Offers Equity

We value each employee based on their impact within the company.

Due to this, we set salary ranges for all roles based on function, level, and benchmark against similar-stage growth companies. We share salary ranges on all job postings to comply with local legislation and provide greater transparency to candidates.

Final offer amounts are determined by multiple factors, including past candidate experience and expertise, and may vary from the amounts listed above.