Marketing Specialist

Responsibilities

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads (core channels), while sourcing and testing new platforms as needed;

• Manage budgets across all acquisition channels;

• Set up and maintain conversion tracking and pixels/tags (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager);

• A/B test hypotheses regarding audiences and ad formats within ad managers;

• Identify and secure placements in niche communities (sourcing channels, negotiating with admins, media planning);

• Write clear creative briefs (TG/specs) for designers and copywriters tailored to each platform’s formats;

• Formulate and test hypotheses for landing pages and lead capture forms in collaboration with the web and design teams;

• Maintain regular reporting on CPL and lead-to-MQL/SQL conversion rates, segmented by product;

• Own UTM tagging and sync with the sales team to monitor and ensure lead quality;

• Stay on top of policy changes and algorithm updates across ad platforms, adapting campaigns accordingly.

Requirements

• Proven track record in performance/paid acquisition within the B2B SaaS sector;

• Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads;

• Deep understanding of performance metrics and the ability to leverage them effectively;

• Solid grasp of long B2B sales cycles and how to engage decision-makers;

• Self-starter capable of independently formulating and testing hypotheses.

• English proficiency at Upper-Intermediate (Blevel or higher.

Will be a Plus

• Experience managing multiple products or brands simultaneously;

• Experience working with CRM systems;

• Experience with web analytics and reporting tools (GA4, Looker Studio, PowerBI).