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Director Of Marketing

Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.

 

The Opportunity:

We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts as we continue to scale and reach new heights. The ideal candidate will have a strong understanding of the cryptocurrency landscape and a proven track record in building and executing marketing strategies that drive growth. This role offers an incredible opportunity to shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem.

  • Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.

  • Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns.

  • Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more.

  • Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling.

  • Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates.

  • Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.

Requirements:

  • 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry.

  • Exceptional leadership and management skills, with experience building and leading high-performing teams.

  • Strong Product Marketing background.

  • Demonstrated success in crafting and executing B2B marketing strategies that have driven lead generation and revenue growth.

  • A great understanding of and passion for the cryptocurrency and blockchain Ecosystem.

  • Proven track record of developing and executing successful marketing strategies that drive growth.

  • Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content.

  • A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.

 

What We Offer:

  • Competitive salary and equity package

  • Remote work environment with a flexible schedule

  • A team that values data and AI; our founders are data engineers and data scientists

  • Opportunity to work from our Tech Hubs (flight and accommodation paid for) in Singapore, London, Bangkok

  • A company culture that values transparency, speed, courage and curiosity

  • Opportunities for personal and professional growth as the company scales.

  • Exposure to a global network of industry experts, partners, and influencers.


This job is closed
But you can apply to other open Remote Marketing jobs