Director, Brand

The Company

OnBoard builds the software that boards of directors run on — the AI-forward platform for preparing, running, and following up on the meetings where organizations make their biggest decisions. Thousands of boards start every meeting with us, and with eScribe we do the same for city councils and government bodies across North America.

The Opportunity

We are expanding our markets, into segments held by the biggest names in the space. We are David walking into a field of Goliaths — and we like our odds, because we are coming in with momentum, a product buyers get excited about, and a level of innovation incumbents can't match.

Brand is how we press that advantage. The mandate for this role is to expand our presence and grow the perception of OnBoard as the place to be for board management — the solution directors recommend to the boards they join and the boards their peers sit on. In a market where buyers trust the people sitting next to them at the table, peer perception is a growth engine, and Brand's job is to earn and amplify it.

The buyer journey itself is changing, too. More of it now runs through AI layers — buyers ask an LLM about their options before they ever visit a website. We see Brand as having a vital place in that new journey: human recommendations and perception matter as much as what the models say about us and who we're for, and this role shapes both.

The Role

The Director of Brand reports to the Senior Director of Product Marketing & Brand and owns brand strategy, narrative, and creative expression for both OnBoard and eScribe. You will shape what the brands stand for and how they show up in-market, then drive that expression across our channels.

At its core, the role demands a strategist and a storyteller — someone who thinks a few steps ahead, someone who spots the seed of a great story and turns it into differentiated narratives for the brand. You are accountable for measurable brand outcomes: awareness, engagement, share of voice, and thought leadership reach that support the company's expansion into new markets.

Key Outcomes

• Everyone speaks the same language, we look like one company, and the market responds.

• The markets we're expanding into know who we are before we ever call them.

• Directors bring us with them.

• Our executives are voices the industry follows.

• We show up in the coverage — and the AI answers — that shape buyer perception.

• The stories worth telling get found, and get told everywhere.

• The work Brand takes on is the work worth doing.

• Results get reported in business terms, and the team gets better every quarter.

Who You Are

• You are a storyteller before you are anything else.

• You can't imagine working without AI anymore.

• You have taken a brand into new markets and can tell us exactly what changed.

• You have made executives into voices people follow.

• You think in content strategy not just content calendars.

• You say no when needed and with grace.

• You are an energizer.

Experience

• B2B Brand Marketing / Brand Strategy leader with 10+ years of experience, preferably in SaaS

• Bachelor’s degree + in marketing, communications, brand strategy, or a related field

Competencies

Accountability • Adaptability • AI Curiosity & Innovation • Building Partnerships • Business Acumen • Coaching & Developing Others • Delegation & Empowerment • Customer Focus • Dealing with Ambiguity • Driving for Results • Initiating Action • Leading Change • Leading Teams • Managing Conflict • Operational Decision Making • Technical/Professional Skills & Knowledge

About the Company

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.

Benefits and Perks

US Based Employees

• Fully remote work with company provided equipment (laptop, software, etc.)

• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings

• Employer contribution to Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan

• Medical Flexible Spending Accounts available

• Dependent Care Flexible Spending Accounts available

• Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher)

• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you

• 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5%

• Generous company match: dollar for dollar on the first 3% of pay contributed and $0.50 on the dollar on the next 2%, for a total match of 4%

• Paid Time Off (PTO)/Holiday

CAN Based Employees

• Employer paid Life and Accidental Death Insurance

• Contribution to Health Care Spending Account

• Dependent Life Insurance

• Optional Life Insurance

• LTD Insurance

• Drug and Paramedical Coverage

• Dental Insurance

• Vision Insurance

• EAP

AUS Based Employees

• Superannuation rate of 12%

• Monthly stipend of $400 AUD to purchase private medical insurance

UK Based Employees (via EPG)

• Pension - Aegon

• Passageways/OnBoard contributes 8% of the employee's basic salary

• Employees can contribute up to 100% of salary subject to max limits

• Enrolled from Day 1 of employment