Paid Social Media Specialist

We believe in the power of brands to improve lives and seamlessly engage people with purpose.

We’re curious and fueled by ideas. We never stop seeking those that inspire, change minds, and push boundaries.

We’re tenacious and love what we do. Every day we bring strategy, technology, and creative together in unexpected and insightful ways — creating dynamic spaces that grow brands and transform businesses. 

Join us, and together, we’ll find ways to build, grow, and transform brands — one human interaction at a time.

JOB DESCRIPTION

Social media is one of the most influential aspects of our society. As marketers, we know the effectiveness of this ever-evolving area for a variety of brands. We are looking for a Social Media Specialist who is motivated to plan, place, and analyze many forms of paid and online social media for clients. The ideal candidate will have a strong social media background and can work well on a fast-paced, multi-talented team. 

The Social Media Specialist will work closely with the Social Media Supervisor and other marketing specialists and strategists to ensure proper execution of paid activations contributing to the success of large media activations across numerous outlets. The role will be heavily focused on social strategy and execution, campaign optimization, and data storytelling across multiple clients.

DESIRED BACKGROUND AND SKILLS

• 2-3+ years of social media management experience.

• Experience with paid social executions. Meta Ads Manager expertise is required.

• Understanding and experience with major social networks such as Meta, LinkedIn, and Tiktok. 

• Understanding of what unique audiences want to consume and how to create / execute against it.

• Understand how to select and interpret KPIs to measure success toward objectives.

• Experience setting benchmarks for campaign performance and success measurement.

• Ability to tell meaningful data stories to a diverse set of clients through reporting avenues.

• Strength in implementing testing methodologies in campaigns and continuously improving through these insights. 

• Experience communicating social needs and requirements to a design team.

• Basic copywriting / copy editing skills, particularly related to social content.

• Aptitude to quickly learn new software tools for monitoring and reporting.

• Excellent interpersonal skills, including strong written and verbal communication skills.

• A self-starter with strong multi-tasking skills and stellar attention to detail.

• Ambition and drive to produce great results for clients.

• Understanding of responsibilities and willingness/desire to go above and beyond given tasks.

• Accountability and pride in the work you produce.

• Critical thinker and problem solver

• Bring a relentlessly helpful and curious personality to the table - for your teammates, your clients, our prospects, and your community.

PLUSES

• Collaboration experience with teams spanning across marketing, sales development, creative, etc.

• Experience managing influencer campaigns from start to finish, including assessing and reporting on the success of activations to clients.

• Additional experience with other platforms such as X, Pinterest, Reddit, etc.

• Additional experience with ads manager / campaign manager accounts for paid media.

• Additional large scale social strategy and campaign-specific experience, including organic management.

• Experience working in an agency environment.

• Experience connecting social strategies to larger campaign initiatives and executions, including but not limited to paid search, programmatic, ABM, etc.

• Advanced Excel skills.

ABOUT OODLE

Oodle is a Cincinnati-based digital marketing agency that believes in the transformative power of brands. We blend creativity, strategy, and technology to drive business growth through unique digital experiences. Our approach focuses on creating meaningful and impactful human interactions that connect our partners with their audience — creating dynamic moments that engage people with purpose.

COMPANY BENEFITS

• 401k with company matching

• Health Insurance

• Dental Insurance

• Vision Insurance

• Short Term Disability

• Unlimited Paid Vacation

• Paid Sick Days

• Paid Holidays

• Eligible for the team wide bonus program after completing 12 full months of employment