Social Media Manager & Content Marketer

About the role

If you are a Social Media Content Marketer that has…

• Extreme ownership of every detail delivered

• Impeccable taste for beauty

• Proven trackrecord of minimum 3 years as Social Media Mgr/Mrktr growing accounts

🌟 …and you are interested in a new challenge…

• Working with a world-class team in building a world-class brand

• Contributing to a meaningful mission to empower fine artists

• Getting compensated generously & steadily every month

…then if you answered yes to all points, this may be of interest to you:

NOTE: This new opportunity is only for Social Media Content Marketers with an extraordinary track record of proven past client results they can refer to for double-checking.

 About you

The Professional Artist Association is looking for you because you have…

Skills:

• Social Media geek: Instagram and YouTube are your native platforms, but you know them all.

• Passionate Content Creator: you know what makes people stop scrolling, watch & tap

• Copywriter: you get into the mind of the customer of a niche making them feel “seen”

• Online Marketing Veteran: you can talk funnels like other people talk about sports

• Content Curator: you know how to recycle existing content for maximum reach

• Outstanding written communicator in English (no typos, 100% precise).

Traits:

• Precise: extraordinary attention to detail (minimal mistakes, never same mistake twice)

• Results driven: you love creativity… as long as it crushes KPI targets

• Proactive owner that never brings problems without proposing a solution

• Comfortable fine-tuning SOPs to ever higher degrees of perfection

• Autonomous: 100% self-reliable, need no micromanagement if the goal is clear

Bonus:

• You understand fine artists (painters, sculptors, fine art photographers) from experience.

About the company

The Professional Artist Association provides lifelong support for fine artists to prosper.

Our Mission Is To Empower Visual Artists To Make A Living With Their Art Skills So That They Can Bring Light To The World.

🥇 The talent you will be a part of:

• Fulbright Scholars, Masters in Fine Arts, top MBAs…

• Published authors, Social Media Influencers…

• Ex-Google Arts & Culture, Ex-Sotheby’s, Ex-Christie’s...

• …and you!
   

More specifically:

You will work directly with the founder and our Operations Manager, taking all Content away from them, and leveling it up.

You will leverage our videographer, guiding him in recycling content from our archive.

Access to anyone else in the team as needed (art biz coaches, sales team, experts)

You get the picture:

You are smart, extremely detail oriented, and have creative good taste, so you like working with smart and creative people. Simply put, everyone in our team is top talent.

We are looking for you as our next star that raises the bar!

What's in it for you?

You’ll be responsible for Co-creating, Publishing & Engaging ALL our Social Media content.

The most BEAUTIFUL, INSPIRING & USEFUL social media content in the fine artist space.

This means you will act as Social Media Manager 80% and Social Media Content Marketer 20%.

***In a nutshell: you will post all our posts, in all platforms, and engage with all comments resulting in new leads.***

INFINITE WEEKLY FLYWHEEL:

1️⃣ CO-CREATING: (KPI: grow quantity of views month over month)
2️⃣ PUBLISHING: (KPI: grow email lead gen month over month)
3️⃣ ENGAGING: (KPI: grow post % engagement month over month)

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Le'ts break it down:
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1️⃣ CO-CREATING: (KPI: grow quantity of views month over month)

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Half a day per week creating these content pieces:

🟧 You create it from scracth, or repurpose it from a source given, and post it:

3x daily Instagram stories promotional STATIC CANVA IMAGES

1 weekly: Q&A Carousel advice from our member’s newsletter

1 weekly 💣 Value Bomb 2-Step Post from IG Stories static canva for rest of platforms

The rest of content types you will see below

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2️⃣ PUBLISHING: (KPI: grow email lead gen month over month)

—————————

Every day you will spend “3 golden hours” in flow publishing on the 7 platforms below:

📲 INSTAGRAM (eg. https://instagram.com/professionalartisassociation)

📥 3x daily Instagram stories promotional

Examples:

Reply with KEYWORD manychat NEW lead magnet (changes every week)

Link in bio CORE lead magnet (report + join list)

Link in bio register to next workshop reply with KEYWORD

// (max 5 stories are up at any time)

👥🎨 2x daily Instagram core posts

👥 1x Talking head of case study interviewed with advice and CTA to join them at PAA

🎨 1x Artwork reel by another artist with Caption written by us with inspiring advice

→ (reusing already successful reels posted in other accounts 3+months prior)

🏆 3x weekly Instagram premium posts

MON: 1 weekly: Animation inspiring

WED: 1 weekly: Q&A Carousel advice from our newsletter (caption template)

FRI: 1 weekly: Handwritten journal notes

→ CTAs

Join newsletter

Register to monthly workshop

Book a call

📺 YouTube

Post these same assets from Instagram, ADAPTED to YT, and with a weekly Podcast:

✅ Publishing Checklist

For every post you make in any platform, you will follow a detailed Checklist.

If there is no checklist for a platform, you will create one.

Here sample first 10 steps of 33 steps to post in Youtube:

🔀 Distribution Guidelines for YouTube:

Execute the YouTube Video Following Actions System we will provide you. It includes promoting your video on various platforms such as:

• releasing a post on LinkedIn

• sharing on Instagram

• including the video in our newsletter when we release the podcast Thursdays

• using smart links and playlists to drive traffic to the YouTube video

• Subscriber growth

• Watch time and average view duration

• Engagement: Likes, Dislikes & Comments

• 🥇 Discovery calls booked from video into Calendly

Post these same assets from Instagram, but ADAPTED to the following platforms:

🗣 Facebook Group

🚹 Facebook Page

🧶 Threads

🛄 Linkedin Page

🐣 Twitter/X

🎨 Pinterest

KPIs for all platforms:

• % follower growth

• % engaged vs views

• 🥇 Email & DM leads or booked calls thanks to your posts

3️⃣ ENGAGING: (KPI: grow post % engagement month over month)

Every day you will spend 30 to 60 minutes:

Minimum 20 DMs per day to open new conversations for Appointment Setter.

Comment-replying, DM-responding, and DM-outreach to new followers.

Deleting and blocking any trolls.

The goal is grow positive follower engagement & so views month of over month.

Every day you will spend about 60 minutes on Engagement: we will hand you a strategy for driving follower growth on LinkedIn and X by collaborating with accounts that have 10k+ more followers than us, engaging with each other's content.

You will report the weekly KPIs on all platforms in a single Google sheet tab.

As the Social Media Manager, you will create and own these SOPs, refine them using your expertise & elevate them to value generation machines.

How to apply?

• You're ready for a new challenge right away

• You want to add to your portfolio another big win helping us break into multi-7 figures

• You want to be part of the leading education global organization helping fine artists thrive

If that sounds like you, we'd love to have a conversation.

1) Please submit your CV and optionally include a cover letter (It's ok to use AI to help you craft it, but if it sounds like an AI copy/paste you will be immediately disqualified.)

2) Please add a short loom video (maximum 5min, less is better) explaining only your relevant accomplishments & why you think this is a great fit for you.

3) Mention top 3 social account growth numbers before and after that you accomplished with links.

We will hand pick up to 5 candidates to go to the next stage which will require a small assignment to prove your skills.

We commit to getting back to you as fast as possible.

Thank you for your interest!