Website & Digital Experience Developer

At parcelLab, we’re reshaping how the world’s leading brands manage the post-purchase experience.

Our post-purchase platform helps companies like John Lewis, Chico's, Yeti, AllSaints, and others transform every touchpoint into moments that drive customer engagement, build loyalty, and create customers for life.

We’re looking for a highly skilled WordPress full-stack developer who will own the technical development, Analtyics, continuous improvement, and management of parcelLab’s corporate website - both frontend and backend.

The site is a central pillar of our inbound marketing strategy and will be continuously expanded with new PLG features, interactive tools, and personalized experiences. You will take full ownership of building, optimizing, and maintaining our WordPress site while ensuring it delivers a high-performance, buyer-led experience.

This role sits in the Marketing team, but requires a deep technical skill set and the ability to translate growth ideas into code. You’ll work closely with content and Sales department, and will be the go-to expert for all things web, tracking and CRO.

Key Responsibilities

1. Website Development & Management (Core Focus)

• Develop, customize, and maintain our WordPress site (both frontend & backend)

• Implement new features, page templates, and interactive tools (ROI calcualter, interactive demo)

• Optimize for Core Web Vitals, site speed, and mobile responsiveness

• Manage hosting (Kinsta), staging environment, backups, and security updates

• Maintain and extend integrations (HubSpot, GA4, Amplitude, ABM tools)

• Ensure website scalability and stability as we roll out new campaigns and tools

2. Conversion Optimization & Analytics

• Implement and maintain tracking setup (GA4, GTM, reverse IP lookup tools)

• Identify user journeys and optimize traffic in order to improve the user journeys

• Run and implement A/B and multivariate tests in collaboration with marketing

• Monitor and improve conversion rates through UX and performance improvements

• Use heatmaps, behavioral analytics, and funnel tracking to identify optimizations

3. Technical SEO

• Own technical SEO (schema markup, crawlability, hreflang, site structure)

• Conduct regular audits and implement improvements with the content team

• Collaborate with SEO agencies for specialized tasks (e.g., link building)

4. Personalization & ABM

• Gather data and user data with complex web scraping solutions

• Implement personalized experiences and landing pages for target accounts

• Build campaign-specific microsites or page variations for ABM

• Integrate personalization into the core site using ABM tools

Requirements

• AI-First mindset: You use AI to accelerate development and optimization.

• Proven experience as a WordPress developer with strong PHP, HTML, CSS, JavaScript skills

• Experience with custom theme and plugin development

• Strong understanding of frontend performance optimization and responsive design

• Comfortable working on backend configurations and database management in WordPress

• Familiarity with GA4, GTM, CRO tools, and SEO principles

• Ability to work independently and translate marketing requirements into technical solutions

• This role is open to candidates in either Germany or the UK.

Nice-to-Have

• Familiarity with ABM personalization tools (Clay, Influ2, Demandbase)

• Experience in B2B SaaS or ecommerce environments

Why join parcelLab:

• You’ll join a passionate and collaborative global sales team with plenty of room to grow

• Competitive salary + benefits

• Exposure to high-growth accounts and verticals

• A culture that values creativity, experimentation, and ownership

Perks & Benefits:

🧠 Plenty of room for your own ideas...space to try, fail and learn!

🛳 Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities

🏝 Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead, and we’ll help cover the costs

🚀 Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses, available budgets for further training and access to LinkedIn Learning

🧘🏽‍♀️ Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health

🎉 Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites

🌏 Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!

About parcelLab:

parcelLab’s platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage.

It’s all in a day’s work for us:

• Monitor over six million shipments per day

• 175+ countries across the globe use our tracking pages

• 1000+ brands use parcelLab for their post-purchase experience

• Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD

• 150+ employees around the globe, driving innovation together

Equal Opportunities:

parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.

Come be part of our growth – contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.