
Head of Revenue(Growth Operator) – Coaching & Transformation Programs
Role Overview
We are seeking a Head of Revenue to own, scale, and optimize the entire revenue engine of a fast-growing education and coaching business. This role is accountable for cash collected, not activity metrics.
This is not a traditional Sales Director role.
The Head of Revenue owns monetization across the full customer lifecycle — from low-ticket acquisition through high-ticket conversion, expansion, ascension, and long-term customer value. They lead the sales team, architect revenue strategy, and continuously identify leverage points to increase total revenue without relying solely on more leads.
This role requires a high-capacity, pressure-tolerant operator who can make decisive moves, hold others accountable, and drive results in a dynamic, high-expectation environment.
2026 Revenue Mandate & Targets
The Head of Revenue is directly accountable for achieving the following company-wide outcomes:
$5M+ in high ticket sales
Monthly cash-collected targets aligned to the annual goal
Increased LTV per customer year over year
Reduced dependency on front-end sales alone through expansion and ascension revenue
Core Responsibilities
Cash Collected Ownership (Primary KPI)
The Head of Revenue is accountable for cash in the bank, not just bookings.
Responsibilities include:
Monthly and quarterly cash-collected forecasting
Payment plan performance optimization
Down-payment strategy and price integrity
Default prevention, recovery, and retention strategies
Forecast accuracy and real-time reporting
Success is measured by predictable, growing cash flow.
Revenue Across All Offers
This role owns revenue performance across:
Low-ticket funnels and digital products
Evergreen mid-ticket membership offer
Application-based and high-ticket offers
Launch-based offers and live events
Alumni and advanced programs
Responsibilities include:
Conversion rate optimization by offer
Pricing and packaging strategy
Offer sequencing and ascension logic
Sales process design by product tier
Low-Ticket Funnel Scaling (Critical)
The Head of Revenue is responsible for scaling low-ticket funnels as a core growth lever, not an afterthought, collaborating with our Director of Marketing.
This includes:
Monetization strategy for $27–$497 products
Funnel conversion optimization (opt-in → purchase → upsell → book a call)
Average Order Value (AOV) and LTV optimization
Upsell, cross-sell, and continuity strategy
Leveraging low-ticket offers as feeders into higher-ticket programs
They collaborate with marketing on funnel performance but own revenue results.
Expansion, Ascension & Reactivation Revenue
A major focus of this role is unlocking revenue already inside the ecosystem.
Responsibilities include:
Ascension pathways from entry-level → advanced offers
Alumni upsells and premium programs
Reactivation of dormant buyers and past clients
Retreats, masterminds, and premium experiences
Increasing customer lifetime value (LTV)
Success is measured by:
% of total revenue from expansion
Revenue per customer
Repeat purchase rates
Sales Team Leadership & Accountability
The Head of Revenue leads the sales team with clarity, urgency, and standards.
Responsibilities include:
Hiring, onboarding, and training closers & having a warm bench of setters/closers
Daily, weekly, and monthly performance accountability
Close-rate optimization and objection handling
Compensation structure alignment
Performance management, including exits when necessary
This role requires the ability to separate emotion from execution and hold firm performance standards.
Revenue Strategy & Optimization
Beyond team management, this role functions as a revenue architect.
Responsibilities include:
Identifying revenue leaks and bottlenecks
Designing revenue experiments (pricing, offers, bonuses)
Improving monetization of existing audiences
Partnering with marketing on conversion points
Advising leadership on revenue trade-offs and leverage
They bring solutions, projections, and decisions, not just analysis.
What This Role Does Not Own
Paid advertising execution
Content creation or brand voice
General operations or project management
Systems building without direct revenue impact
This role is focused on results, not activity
Key KPIs & Scorecard
Primary KPIs
Monthly and annual cash collected
Growth % quarter over quarter
Secondary KPIs
Close rate & show rate
LTV per customer
Expansion revenue as % of total
Low-ticket funnel AOV and conversion rate
Ideal Candidate Profile
This role is ideal for someone who:
Has led revenue in a $3M–$10M business
Is deeply fluent in sales, monetization, and growth strategy
Thinks in leverage, not just volume
Knows how to lead, manage & run a high-performing high-ticket sales team
Can hold accountability without over-managing
Is resilient under pressure and ambiguity
Has experience scaling low-ticket funnels into high-ticket ecosystems
This is not a fit for someone who:
Needs to be motivated to drive revenue
Avoids conflict or accountability
Prefers systems over outcomes
Is uncomfortable with variable compensation
Wants a purely strategic role without execution
Compensation Structure
This role is designed for high performance and high upside.
Significant variable compensation tied to cash collected
Tiered accelerators & bonus structure for exceeding revenue targets
Expansion and LTV growth weighted more heavily than front-end sales
The right candidate will be excited by ownership and upside
First 90 Days Success Criteria
Within the first 90 days, the Head of Revenue will:
Establish a clear revenue forecast
Implement clean, visible revenue metrics
Improve close rates, LTV, or both
Create clarity and accountability across the sales team
Identify and activate new revenue opportunities
Reduce leadership’s involvement in day-to-day revenue decisions
The goal is momentum and confidence out of the gate
Collaborations
This role will..
Collaborate with the director of marketing to ensure cohesive revenue strategies
Collaborate with the founder/ceo to ensure content production is aligned with revenue strategies
Final Note & Interview Process
This is a high-impact, high-ownership role for a leader who wants to build, optimize, and scale a revenue engine not manage activity.
The person in this role will directly shape the financial trajectory of the business in 2026 and beyond.
The interview process included:
Three interviews
A test project
Reference checks
Pause Breathwork asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Pause Breathwork directly.
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About the company
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