Head of Revenue(Growth Operator) – Coaching & Transformation Programs

Role Overview

We are seeking a Head of Revenue to own, scale, and optimize the entire revenue engine of a fast-growing education and coaching business. This role is accountable for cash collected, not activity metrics.

This is not a traditional Sales Director role.

The Head of Revenue owns monetization across the full customer lifecycle — from low-ticket acquisition through high-ticket conversion, expansion, ascension, and long-term customer value. They lead the sales team, architect revenue strategy, and continuously identify leverage points to increase total revenue without relying solely on more leads.

This role requires a high-capacity, pressure-tolerant operator who can make decisive moves, hold others accountable, and drive results in a dynamic, high-expectation environment.

2026 Revenue Mandate & Targets

The Head of Revenue is directly accountable for achieving the following company-wide outcomes:

  • $5M+ in high ticket sales

  • Monthly cash-collected targets aligned to the annual goal

  • Increased LTV per customer year over year

  • Reduced dependency on front-end sales alone through expansion and ascension revenue

Core Responsibilities

Cash Collected Ownership (Primary KPI)

The Head of Revenue is accountable for cash in the bank, not just bookings.

Responsibilities include:

  • Monthly and quarterly cash-collected forecasting

  • Payment plan performance optimization

  • Down-payment strategy and price integrity

  • Default prevention, recovery, and retention strategies

  • Forecast accuracy and real-time reporting

Success is measured by predictable, growing cash flow.

Revenue Across All Offers

This role owns revenue performance across:

  • Low-ticket funnels and digital products

  • Evergreen mid-ticket membership offer

  • Application-based and high-ticket offers

  • Launch-based offers and live events

  • Alumni and advanced programs

Responsibilities include:

  • Conversion rate optimization by offer

  • Pricing and packaging strategy

  • Offer sequencing and ascension logic

  • Sales process design by product tier

Low-Ticket Funnel Scaling (Critical)

The Head of Revenue is responsible for scaling low-ticket funnels as a core growth lever, not an afterthought, collaborating with our Director of Marketing.

This includes:

  • Monetization strategy for $27–$497 products

  • Funnel conversion optimization (opt-in → purchase → upsell  → book a call)

  • Average Order Value (AOV) and LTV optimization

  • Upsell, cross-sell, and continuity strategy

  • Leveraging low-ticket offers as feeders into higher-ticket programs

They collaborate with marketing on funnel performance but own revenue results.

Expansion, Ascension & Reactivation Revenue

A major focus of this role is unlocking revenue already inside the ecosystem.

Responsibilities include:

  • Ascension pathways from entry-level → advanced offers

  • Alumni upsells and premium programs

  • Reactivation of dormant buyers and past clients

  • Retreats, masterminds, and premium experiences

  • Increasing customer lifetime value (LTV)

Success is measured by:

  • % of total revenue from expansion

  • Revenue per customer

  • Repeat purchase rates

Sales Team Leadership & Accountability

The Head of Revenue leads the sales team with clarity, urgency, and standards.

Responsibilities include:

  • Hiring, onboarding, and training closers & having a warm bench of setters/closers

  • Daily, weekly, and monthly performance accountability

  • Close-rate optimization and objection handling

  • Compensation structure alignment

  • Performance management, including exits when necessary

This role requires the ability to separate emotion from execution and hold firm performance standards.

Revenue Strategy & Optimization

Beyond team management, this role functions as a revenue architect.

Responsibilities include:

  • Identifying revenue leaks and bottlenecks

  • Designing revenue experiments (pricing, offers, bonuses)

  • Improving monetization of existing audiences

  • Partnering with marketing on conversion points

  • Advising leadership on revenue trade-offs and leverage

They bring solutions, projections, and decisions, not just analysis.

What This Role Does Not Own

  • Paid advertising execution

  • Content creation or brand voice

  • General operations or project management

  • Systems building without direct revenue impact

This role is focused on results, not activity

Key KPIs & Scorecard

Primary KPIs

  • Monthly and annual cash collected

  • Growth % quarter over quarter

Secondary KPIs

  • Close rate & show rate

  • LTV per customer

  • Expansion revenue as % of total

  • Low-ticket funnel AOV and conversion rate

Ideal Candidate Profile

This role is ideal for someone who:

  • Has led revenue in a $3M–$10M business

  • Is deeply fluent in sales, monetization, and growth strategy

  • Thinks in leverage, not just volume

  • Knows how to lead, manage & run a high-performing high-ticket sales team

  • Can hold accountability without over-managing

  • Is resilient under pressure and ambiguity

  • Has experience scaling low-ticket funnels into high-ticket ecosystems

This is not a fit for someone who:

  • Needs to be motivated to drive revenue

  • Avoids conflict or accountability

  • Prefers systems over outcomes

  • Is uncomfortable with variable compensation

  • Wants a purely strategic role without execution

Compensation Structure

This role is designed for high performance and high upside.

  • Significant variable compensation tied to cash collected

  • Tiered accelerators & bonus structure for exceeding revenue targets

  • Expansion and LTV growth weighted more heavily than front-end sales

The right candidate will be excited by ownership and upside

First 90 Days Success Criteria

Within the first 90 days, the Head of Revenue will:

  • Establish a clear revenue forecast

  • Implement clean, visible revenue metrics

  • Improve close rates, LTV, or both

  • Create clarity and accountability across the sales team

  • Identify and activate new revenue opportunities

  • Reduce leadership’s involvement in day-to-day revenue decisions

The goal is momentum and confidence out of the gate

Collaborations

This role will..

  • Collaborate with the director of marketing to ensure cohesive revenue strategies

  • Collaborate with the founder/ceo to ensure content production is aligned with revenue strategies

Final Note & Interview Process

This is a high-impact, high-ownership role for a leader who wants to build, optimize, and scale a revenue engine not manage activity.

The person in this role will directly shape the financial trajectory of the business in 2026 and beyond.

The interview process included:

  1. Three interviews

  2. A test project

  3. Reference checks

Pause Breathwork asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Pause Breathwork directly.

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