Mobile Growth Lead (m/f/d)

Growth Lead

About Phiture

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

What to Expect

Step into one of Phiture's most impactful roles. As a Growth Lead, you won’t just manage a team — you’ll own the strategic direction of your pod and be the driving force behind your clients' growth.

This is a senior leadership position where your ability to connect the dots across ASO, Performance Marketing, and Retention shapes real outcomes. You’ll be the person who makes the call, pushes the work forward, and earns the trust of both your team and your clients.

If you thrive on accountability, love solving messy problems with a clear head, and want to lead at the frontier of mobile growth, this is your role.

What You’ll Do

• Lead with conviction: Own the strategy for your pod. Make decisions, set direction, and create conditions for your team to excel.

• Drive client success: Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own KPIs and ensure every deliverable reflects Phiture’s quality.

• Handle the hard stuff: Navigate difficult client conversations, manage crises, and push back when needed with confidence and empathy.

• Mentor your seniors: Delegate meaningfully, coach Senior Consultants, and build a team that holds each other accountable.

• Solve problems structurally: Turn messy inputs, ambiguous asks, and poor data into clear, actionable plans.

• Monitor what matters: Set KPIs, track performance, spot issues, and course-correct quickly.

• Innovate with AI: Use generative AI tools to improve creative, analytical, and operational processes.

• Grow the business: Support pitches and business development, accurately scope new work, and set teams up for success.

What You’ll Need

• 5+ years of experience in mobile growth marketing with a strong track record in strategic leadership

• Deep expertise in at least one discipline: ASO, Paid UA, or CRM/Retention, with hands-on experience

• Proven ability to lead and mentor senior-level team members

• Strong client management experience across multiple markets

• Structured problem-solving skills to handle ambiguity and conflicting inputs

• Commercial awareness — understanding revenue drivers, risks, and margins

• Comfort and experience with generative AI tools, with curiosity to push boundaries

• Hands-on mindset when needed — leading from the front and rolling up your sleeves

What We Offer You

• Flexible Remote Work: Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally

• Generous Vacation Allowance: Up to 30 days of paid vacation annually, plus extra days for special occasions

• Quarterly Bonus Opportunities: Boost earnings through our bonus scheme linked to shared success

• Mental Wellness Prioritized: Free, confidential mental health support via Oliva

• Personal Development Investment: €1,000 annual growth budget + 10 learning hours monthly

• Flexible Working Hours: Shape your workday around your lifestyle

• Vibrant Berlin Office: Pet-friendly workspace in one of Berlin’s most vibrant neighborhoods

• Global Team Connection: Regular team-building events + annual all-expenses-paid offsite

• Tailored Career Growth: Personalized career roadmap and development plan

• Home Office Allowance: Monthly stipend to upgrade your workspace or cover internet costs

• Premium Onboarding Kit: Branded Phiture gear + MacBook from day one

• Thoughtful Celebrations: Responsibly sourced gifts for birthdays, anniversaries, and seasonal milestones