Senior Web Marketing Manager

Pie's mission is to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We leverage technology to transform how small businesses buy and experience commercial insurance.

Like our small business customers, we are a diverse team of builders, dreamers, and entrepreneurs who are driven by core values and operating principles that guide every decision we make.

The Senior Web Marketing Manager is a key role for Pie’s Marketing Team. You will be responsible for maintaining and improving the web presence for Pie Insurance. This role will partner with stakeholders across the company, as well as 3rd-party partners to build customer-facing web experiences that will drive new business, engage existing customers and support all audiences wanting to learn more about Pie Insurances. 

Candidates must be self-starters who possess the ability to work independently and as part of a team, with excellent communication skills, creativity and a commitment to providing industry-leading web experiences. 

How You’ll Do It

Improve and manage the Pie Insurance web presence

• Manage ongoing website strategy through regular roadmaps, documentation, and scalable processes to grow Pie Insurance web experience.

• Work collaboratively with sales, acquisition team, content and social marketers and other stakeholders to move projects forward and drive progress toward identified goals

• Managing all publishing requests and delivering them within the identified SLAs, including making edits on CMS, creating landing pages and making layout changes.

• Collaborate with cross-functional leaders to prioritize web features aligned with critical business objectives.

• Report on website performance weekly and monthly to stakeholders and recommend strategies and optimizations to action against and drive visible improvements and create best practices.

• Collaborate with appropriate Product Teams to ensure a cohesive experience for users. 

• Be comfortable troubleshooting the website and constantly improving the user experience of the website — Manage external web development agency to solve technical issues. 

Boost SEO and Conversion Rates 

• Manage and improve SEO including keyword research, implementation and working in conjunction with the content team to drive more organic traffic 

• Proactively seek out and identify new opportunities to generate leads within the website – including but not limited to personalization tools, widgets, ROI calculators, and interactive tools with the goal of increasing conversion rate and user experience.

• Drive significant conversion and revenue growth through experimentation and testing 

Elevate Pie’s Marketing 

• Collaborate with marketing colleagues to bring campaigns and ideas to life 

• Showcase your creativity through web experiences and ideas across other functional areas 

• Add to the high-performance positive culture that gets stuff done

• Invest in new Generative AI tooling to improve web experiences or internal workflows 

The Right Stuff

• High school diploma or GED Required. 

• 8+ years of working with a web marketing team, ideally in a b2b or commercial insurance setting 

• Ability to manage a dynamic environment with strong capabilities of planning and managing short-term and long-term projects

• Strong stakeholder management skills across Marketing, Sales, Product and other internal teams

• Experience with SEO Optimization tools such as Google Search Console, AHREFs or SEMRush

• Expert with CMS Systems such as WordPress, Drupal, Squarespace, including experience with Headless CMS systems, such as Sanity, Storyblok, Strapi, Contentful

• Advanced ability in demonstrating testing and learning, creativity, and a relentless commitment to improvement. Having a creative mind with the ability to use data-driven insights to generate results

• Advanced written and verbal communication skills. Able to understand others by seeking and understanding multiple points of view. Express themselves effectively when presenting their own, team, and cross functional perspectives and requests in a direct and open manner. 

• Self-organized with the ability to multi-task and juggle multiple projects. Possess meticulous attention to detail.

• Ability to handle the rapidly-changing environment of a growth startup well and remain flexible to change.

• Experience managing web experiences for multiple audiences within a single ecosystem

• Localization and global web experience a strong plus

• Ability to travel domestically one to two times a year

Base Compensation Range

$130,000—$180,000 USD

Compensation & Benefits 

• Competitive cash compensation

• A piece of the pie (in the form of equity)

• Comprehensive health plans

• Generous PTO

• Future focused 401k match

• Generous parental and caregiver leave

• Our core values are more than just a poster on the wall; they’re tangibly reflected in our work 

Our goal is to make all aspects of working with us as easy as pie. That includes our offer process. When we’ve identified a talented individual who we’d like to be a Pie-oneer , we work hard to present an equitable and fair offer. We look at the candidate’s knowledge, skills, and experience, along with their compensation expectations and align that with our company equity processes to determine our offer ranges. 

Each year Pie reviews company performance and may grant discretionary bonuses to eligible team members.

Location Information 

Unless otherwise specified, this role has the option to be hybrid or remote. Hybrid work locations provide team members with the flexibility of working partially from our Denver or DC office and from home. Remote team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Additional Information

Pie Insurance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

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