Chief Marketing Officer

We're looking for an executive level Marketing professional with 10+ years of experience to lead our marketing efforts and drive growth. The Chief Marketing Officer will be a key member of the executive leadership team and will focus on our most important product lines, the Marketplace (PublicSquare.com) and our newly formed FinTech and Payments division. We’re looking for a leader with a results-based mindset to grow key channels for acquiring shoppers and values-aligned merchants.

Our ideal candidate is a person who is as comfortable driving strategic thinking for the department as they are rolling up their sleeves and leading by example. PublicSquare is still in start-up mode so the right person for this role will be resourceful, creative, and willing to be a player coach. From direct response to brand positioning, this role will shape the direction of our brand and the marketing team for our next stage of growth. If you’re a mission-driven marketer who’s eager to help American families and small businesses make progress, you’ll love the culture and the team at PublicSquare.

Qualifications

• Experience and/or deep knowledge of the American socio-political landscape

• Experience setting Marketing department strategies and motivating a team to reach measurable outcomes against those strategies

• Comfortable with business modeling, creating metrics-oriented goals, and making tough tradeoffs in the spirit of focus and outcomes

• Exceptional writing skills, with the ability to manage brand voice and communicate marketing strategies effectively

• Strong business acumen, with the ability to create metric-driven goals and make strategic decisions

Responsibilities

• Lead and grow your team of 10 to drive marketing and eCommerce growth

• Collaborate with cross-functional teams, including the Fintech Team, the Marketplace Team, UX, Engineering, and Sales.

• Develop and implement quarterly marketing objectives aligned with marketplace goals, user insights, and analytics-driven decisions

• Lead marketing strategies across direct response, email, social media, affiliate marketing, and SEO to boost traffic, orders, and customer retention

• Oversee brand positioning and content creation by gathering customer insights and providing creative direction

• Manage the marketing team by refining brand guidelines, providing consistent feedback, and scaling efforts through AI tools and third-party services

• Ensure a consistent brand experience that supports both commerce and ad sales revenue

• Optimize resource allocation by determining when to leverage internal talent, external vendors, or specialized tools

Requirements

• Product-Centric Digital Marketing

• 10+ years of leadership experience multiple marketing disciplines

• 5+ years of proven success leading fast-growing marketing organization

• Experience managing third-party vendors and negotiating contracts

• Direct-to-Consumer experience

• E-Commerce experience

• Demonstrated success in direct response, email, social, and affiliate marketing
  

Nice to Have

• GA

• Customer.io

• Sanity.io

• Grin

• Jobs to be Done

About Us

PublicSquare Company Values

• We are united in our commitment to freedom and truth - that's what makes us Americans.

• We will always protect the family unit and celebrate the sanctity of every life.

• We believe small business and the communities who support them are the backbone of our economy.

• We believe in the greatness of this Nation and will always fight to defend it.

• Our Constitution is non-negotiable - government isn't the source of our rights, so it can't take them away.
  

This is a flexible (remote, in-person, or hybrid), full-time W2 position with a desire for relocation to West Palm Beach, FL if possible.

PublicSquare's platform connects Americans to high-quality businesses that share their values, both online and in their local communities. The primary mission of the platform is to help consumers "shop their values" and put purpose behind their purchases. PublicSquare has seen tremendous growth and proven to the nation that the parallel, "patriotic" economy can be a major force in commerce.

PublicSquare leverages data and insights from the platform to assess its members' needs and provide wholly-owned quality financing products, such as Credova, D2C products, such as EveryLife diapers and wipes, and B2B products, such as PSQLink, to fill those needs.

What We Offer

• Relocation assistance

• Company paid Medical, Dental, Vision, and Life Insurance

• 401(k) with company match

• Flexible time off policy

• Paid holidays

• Discounts on our brands

• Rewards & recognition bonuses

• More to come!
  

We are working with a dedicated search partner for this opening. If you have any questions regarding this position, please contact kayla@redballoon.work