Marketing Technology (MarTech) Specialist

Company Summary
Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of selling books and audiobooks on major platforms like Amazon and Audible. We are proud to share that Publishing.com has been recognized as the 19th fastest-growing private company in America on the Inc. 5000 list for 2023! Our mission is to become the premier, one-stop destination for all publishing-related needs. In line with this vision, we have launched our latest innovation, Publishing.ai, a software designed to further revolutionize the publishing industry. This marks a significant milestone in our journey toward achieving our goal as we continue to expand our offerings and support our community of authors and publishers.

About The Role
As a MarTech Specialist at Publishing.com, you will play a pivotal role in implementing, integrating, and optimizing the marketing technology stack we use for funnel creation and management. Reporting to our Funnel Manager and working closely with tools such as ClickFunnels, Zapier, and WebFlow, you will be the marketing technology specialist responsible for implementing our technical capabilities. Your work will be evident across the company, allowing you to make a significant impact on our continued success.

Responsibilities

• Collaborate with the marketing team to build and integrate funnel pages, manage form submissions, and integrate third-party services.

• Provide front-end support for CRO testing and devise solutions for full-funnel tracking.

• Utilize Google Analytics 4 for comprehensive user behavior analysis and tracking, incorporating insights from diverse sources to enhance decision-making.

• Develop and implement custom events, ensuring accurate tracking across digital platforms.

• Oversee UTM/URL parameter tracking for all traffic sources, attributing sales accurately to respective campaigns.

• Refine tracking and support email marketing campaigns.

• Aid in cross-domain tracking.

• Administer Google Tag Manager for advertising tags and trackers, enhancing end-to-end tracking abilities.

• Ensure proper Hyros setup and collaborate on defining marketing reports with data engineers.

Expected Outcomes

• Technical Implementation - Ensure end-to-end marketing funnel strategies are built to the Funnel Manager’s specifications.

• Technical Integration - Create integrations between a variety of marketing tools spanning every step of a given marketing or sales campaign. 

• Technical Maintenance - Proactively test for and fix any errors after a campaign goes live. 

• Technical Excellence - Iterate on past performance to make every campaign as successful as possible.

Requirements

• 5+ years of experience collaborating with marketing and sales teams for technical implementation of campaigns, with a specific focus on building end-to-end funnels.

• Proficiency in HTML, Javascript, and CSS for creating basic landing pages or similar.

• Significant recent professional experience and expertise with: 

  • ClickFunnels or WebFlow for funnel building

  • WebinarJam, Easy Webinar, or Demio for webinar funnels

  • Google Tag Manager and GA4

  • A significant CRM such as HubSpot, Active Campaign, or Salesforce 

  • Zapier or Make.io for automation

• A strong sense of responsibility, organization, and excellent communication skills, honed through diverse experiences in collaborative, fast-paced environments.

Preferred Skills

• Familiarity with Hyros, Wicked Reports, or Looker Studio.

• Familiarity with A/B testing tools such as Optimizely or VWO.

• Knowledge of SEO practices and tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.

Why Publishing.com?

At Publishing.com, our dedication to our mission and core values isn't just talk; it's reflected in how we treat our team. We believe in nurturing our employees' well-being, supporting their families, and empowering them to contribute to their communities. Here's how we stand out:

• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023

• We are a completely remote team located worldwide with 100+ employees

• We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely

• We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards

• We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development

• If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs

*Some benefits are available to our US-based employees only. 

At Publishing.com, we're dedicated to assembling teams as diverse as a kaleidoscope and fostering an atmosphere as warm as your favorite coffee shop. We understand that the job application process can sometimes feel daunting, but we’re here to offer our support. Don't hesitate to reach out with any questions or concerns about the hiring process – if you're interested in joining our ranks, we're eager to hear from you! Email us at careers@publishing.com.

We strive to seek out and support individuals from all different backgrounds recognizing your unique experience contributes to the richness of our collective knowledge. We are committed to fostering an environment where we learn from each other's beliefs and experiences and celebrate the differences that eventually will drive forward our innovation. We strive to ensure that every member of our team feels valued and respected, regardless of where they may be situated. Come be a part of our community – your talents and contributions are welcomed!