Head of Design, AI-First

A) AI-First Design & Delivery

AI-Powered Creative Operations

Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails.

Design for AI Search & Assistants

Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs). Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders.

Personalization & Recommendations (Design Side)

Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site. Collaborate on rules/guardrails; validate with staged rollouts.

AI-Driven Experimentation

Use AI to generate and iterate design variants at volume, increasing the number of test-ready concepts without a matching increase in production effort.

Drive Efficiency

Develop, implement, and enforce an AI-first workflow for the design team. Systematically target and eliminate workflow bottlenecks. Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%.

AI Content & Asset Operations

Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants; ensure outputs are consistent with brand and legally sound. (Firefly/Express for imagery; LLMs for copy drafting.)

Accessibility with AI Assist

Bake WCAG 2.2 into the design system; use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release.

B) Core Web Design Leadership

Process & Team Operations

Enhance the design team's workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.

Site & LP Ownership

Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.

Design System

Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.

Experimentation

Bring design hypotheses into the A/B and multivariate experimentation roadmap with the two Senior CRO Managers, with design work aimed at achieving and exceeding the add-to-cart conversion lift target.

Handoff & Quality

Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.

Stakeholder Communication

Turn design decisions and experiment results into clear narratives for the VP, Digital Experience & Conversion and cross-functional peers; run quarterly roadmap reviews.

What You Bring

• 7+ years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team

• A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics

• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility

• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance

• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement

• Comfort collaborating on experiments (A/B vs multi-armed bandits) with CRO team; understands trade-offs between optimization speed and causal certainty

• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites

Preferred Qualifications

• Experience designing chat or guided-selling flows