B2B Marketing Manager

A little bit about us!

Pulse ID is a Fintech company servicing clients globally. We transform the banking experience with dynamic AI-powered rewards. From merchant-funded rewards programs to hyper-personalized offers, gamification, and real-time smart pricing, we re-imagine what is possible with a new generation of cardholder experiences. We empower banks to offer tailored, high-ROI solutions that foster lasting relationships with customers. Global leading Financial Institutions trust our technology to harness the power of AI and payment data to deepen relationships with their customers. Our end-to-end and intelligent platform is live with millions of users and handling 110+ million API calls per month. Our solutions are omnichannel, modular, and scalable and we operate with bank-grade security.

About the Role:

We’re on the hunt for a well-rounded B2B marketing manager with 8+ years of experience. This is a strategic and hands-on role. The ideal candidate would have experience in growth marketing for new businesses and be happy getting into the details and doing things themselves. The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with our sales and product team to ideate and create captivating content that engages our target audience, builds brand awareness, and drives demand.

This is a Global role as Pulse ID actively invests in go-to-markets around the world, with a focus on APAC and the Middle East. This person will lead all aspects of marketing: Growth marketing, Product Marketing, and Brand marketing.

What are we looking for?

• Define and execute the marketing and communication activities that align with overall business growth objectives and target audience needs

• Develop a content calendar and ensure consistent and timely content delivery across various platforms

• Create and oversee the production of compelling, high-quality, targeted content across all of our channels including our website, blog, email, case studies, social media, reports, videos, and webinars - weaving in storytelling and proof points to engage and captivate our target audience at each stage of the customer journey

• Manage the end-to-end content production process, from ideation to publication, ensuring consistency and alignment with brand voice and messaging

• Produce email and paid media campaigns to nurture and convert leads

• Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement

• Optimize content for SEO to improve organic visibility and drive traffic to our website

• Collaborate closely with our senior leadership team and sales team to gather insights, create relevant and timely content, and assist in the production of content to support the sales teams in winning and growing clients

• Enable the sales team with messaging, assets, and website experiences

• Project manage the participation of Pulse ID as a sponsor/exhibitor at regional industry conferences

• Own the planning and budgeting process for the marketing function

• Deliver monthly reporting

What do you need to have?

• 8+ years of experience in strategic content marketing, with significant experience in B2B roles targeting large Enterprise clients a must

• Experience in a B2B fintech is highly regarded

• We also want to hear from candidates that have worked in a marketing function in retail banking and credit cards

• Domain experience in customer engagement, rewards, and loyalty is also highly regarded

• Experience in ABM, demand generation, email marketing, lead nurturing, and SEO

• A portfolio demonstrating the production of a wide range of content for various stages of a long buying cycle

• A data-driven mindset and analytical skills with the ability to analyze performance metrics and translate insights into actionable strategies

• Experience turning complex concepts into clear, concise, and engaging content

• Superior organizational skills, and ability to manage projects across multiple teams and workstreams at any given time

• Hands-on experience using AI tools to assist with content creation (blogs, case studies, etc)

• Experience creating content briefs for professional content creation

• Hands-on experience running digital paid campaigns (SEM, LinkedIn paid) and using analytics tools (Google Analytics) and CRM tools.

• Multi-tasker with excellent project and time management skills

• Strong communication skills - written and verbal

We also offer the following:

• The opportunity to work within a global, high-growth, dynamic business with an innovative and entrepreneurial culture

• A friendly, respectful, and positive work environment

• We encourage innovation right across the business

• Flexible and remote work offering

• A spot at a co-working space in Melbourne
  
  Sounds great? Does it sound like what you are looking for? Submit your application today or reach out to discuss further. If you are interested to know more about Pulse iD? Check out our website, www.pulseid.com, for more information.