Senior Brand Marketing Manager

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp save an average 3.5% more and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, a CNBC Disruptor, and a TIME100 Most Influential Company.

About the Role

We’re looking for a foundational Brand Marketing Manager to help develop breakthrough brand marketing and integrated campaigns for Ramp. This person will define and execute brand strategy, brand campaigns, and experiences to support Ramp’s next phase of growth.

You will champion creative ideas that keep Ramp top of mind for users and prospects. To be successful in this role, you should have a solid understanding of brand and advertising strategy and experience writing creative briefs, being a strategic partner to creative teams, and optimizing a full-funnel integrated creative campaigns. Prior experience managing agencies is a bonus. 

What You’ll Do

• Build a brand marketing program to help increase Ramp’s brand awareness and consideration among our target audiences, through integrated campaign launches and brand activations 

• Identify opportunities to grow brand awareness among our target audiences through marketing strategies that leverage paid, owned, and earned tactics 

• Design quantitative and qualitative research to develop insights that inform marketing strategy and brand assets

• Develop expertise in the Ramp customer community to ensure the brand has the greatest impact and resonance with target audiences

• Partner with cross-functional marketing and GTM teams (Creative, Product & Solutions Marketing, Performance Marketing, Growth, Comms, Events, Martech, Sales) to bring integrated campaigns to market

• Marry creativity and effectiveness to bring breakthrough campaign work to life; proactively champion for new, interesting creative ideas to win hearts and minds internally and externally

• Act as strategy client for agency partners and external creative teams, providing clear project briefs and guiding development of creative briefs

• Leverage historical data, reporting and analytical insights to set goals, test, and measure success; Continually refine our brand tactics towards better engagement and conversion 

What You Need

• Minimum 5 years of experience in creative marketing, either in a creative agency or in-house role at a technology company

  • Prior experience should encompass Brand Strategy, Brand Marketing, Communications Planning in a brand-focused environment

• Experience developing creative campaigns from start to finish, including: research & insights development, creative brief development, presentations to executive leadership, and partnership with in-house production team on project delivery 

• Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced, highly collaborative, high growth environment 

• Excellent communication skills with the ability to craft a story and represent it to leaders, team members, and outside agencies

• Ability to develop insight-driven messaging, copy and content for brand marketing

• Strong aesthetic sense and design taste; an eye for high-caliber creative work 

• Solid analytical and quantitative skills with the demonstrated ability to design research, interpret and leverage data to illustrate impact and drive decision making 

• Advanced understanding of how to track, report, and influence marketing metrics

Nice-to-Haves

• Experience working in B2B, enterprise technology, and/or fintech

• Experience working in hyper-growth startups and/or technology companies

Compensation

• The annual salary/OTE range for the target level for this role is $144,500-$170,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Ramp Benefits (for U.S. based employees)

• 100% medical, dental & vision insurance coverage for you

  • Partially covered for your dependents

  • One Medical annual membership

• 401k (including employer match on contributions made while employed by Ramp)

• Flexible PTO

• Fertility HRA (up to $5,000 per year)

• WFH stipend to support your home office needs

• Wellness stipend

• Parental Leave

• Relocation support

• Pet insurance