Director, Organic Growth & SEO

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. 

Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum. 

This is a fully remote position. To be considered for this opportunity you must reside within and have the right to work in either the United States, Israel or United Kingdom*

About the Role:

In this brand new exciting role, reporting to the General Manager, Labs on the Product team. Resident Home is on the lookout for a talented SEO Expert to join our growing Product team. We’ll count on you to build the company roadmap and strategy as it relates to SEO in three main areas: on page technical, content and off page strategy. 

What You’ll Be Doing:

• Build a best-in-class SEO practice across technical and content SEO across our web properties, including brand and content sites we manage.

• You will partner with our Product and Engineering organization to establish an SEO-first implementation strategy that ensures best practices are implemented from design through launch.

• You’ll ensure the index is healthy and crawls are efficient and focused on the highest value pages

• You will partner closely with the brand team to establish customer-friendly content to support your SEO efforts across our properties.

• You will provide clear prioritization and rationale for your initiatives, and will listen and carefully consider your partner’s needs and objectives in order to find common solutions that meet the needs of the Resident business and customers

• Serve as an evangelist for SEO across our brands, working with cross-functional teams to instill SEO best practices, update processes, and improve communication

• Serve as a leader for a team of SEO experts, aiding in career development and coaching

• Plan, develop and implement the overall SEO strategy for Resident, across on and off page content, and technical SEO

• Establish program KPI’s and drive execution to achieve quarterly revenue and customer goals to support overall company growth targets

• Stay up to date with the latest SEO and digital marketing latest trends and best practices, and communicate those to key stakeholders

• Lead the selection and management of external tools & partner ecosystem

• Work with eComm, Brand, Design, and Editorial teams to implement on-page content optimizations and SEO best practice.

• Work with Product and Engineering teams to implement technical SEO optimizations and best practices and build a sustainable approach to building SEO as a core foundation of any new pages, features or releases.

Skills/Qualifications:

• This role requires an individual with strong technical background, excellent communication skills and ability to translate business/marketing needs to technical requirements

• 5+ years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field

• Extensive knowledge of on-page SEO, technical SEO and search engine ranking factors

• Experience with relevant SEO tools (ex: Botify, Screaming Frog, GSC, Brightedge, SEM Rush, etc.) and web analytics tools (ex: Google Analytics, Adobe, etc.)

• Ability to read, write, and troubleshoot basic JS, HTML, and CSS

• Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods

• High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment

• Cross-functional leadership skills with the ability to rally teams from across large organizations around clear objectives and key results

• Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines

• Clear communicator, with the ability to translate technical details to non-technical stakeholders

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)

• Competitive salary

• Annual bonus potential 

• Health, Vision & Dental Insurance 

• HSA company contributions

• 401K with company match component 

• “Take what you need” PTO 

• Wellness benefits

• WFH office and cell phone/internet stipend 

• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary range for this position is $110,400 - $179,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is a privately-held company headquartered in San Francisco, CA., with a dedicated New York City office, London and an R&D facility in Tel Aviv. Learn more at: https://www.residenthome.com

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.

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