Content Marketing Manager, Organic Growth (SEO & AEO)

The role

When a developer wants to understand how to monetize and grow their app, they search for it – or, increasingly, they ask an LLM. RevenueCat should be the answer.

We’re hiring a Content Marketing Manager, Organic Growth (SEO & AEO) to own that. You’ll start from demand — what our audience is searching for and asking AI engines about — and make sure RevenueCat gets found. You’ll own organic and LLM discoverability end to end: identifying what we should rank for and be cited on, creating and commissioning the content that wins it, and improving the pages, docs, and assets we already have.

You own the number: organic and AI-driven traffic to RevenueCat, and the top-of-funnel growth that comes with it.

You’ll work as part of a small, collaborative content team — alongside colleagues who own editorial, podcast and video, customer storytelling, and data-driven research — as well as cross-functionally with product marketing, DevRel, docs, and the broader marketing org.

What you’ll be responsible for

• Organic & AI Discoverability Strategy: Own the query and topic map for RevenueCat. Set the strategy for winning organic search and answer-engine visibility (SEO and AEO/GEO), and own the traffic outcome.

• Creating & Commissioning Discovery Content: Create content built to be found, or commission it through the right people. Own the brief and the outcome.

• Optimizing the Whole Property: Work across product pages, landing pages, documentation, YouTube, and existing content to improve discoverability.

• Winning the AI-Answer Layer: Monitor what LLMs say, structure content and data to be cited, and treat “the LLM stopped recommending us” as a problem worth fixing.

• Shared Responsibilities: Contribute to cross-functional campaigns and launches, bring an organic-growth lens to team content, and pitch in on shared work when needed.

What success looks like

Within 1 month:

• Get up to speed on RevenueCat’s product, audience, voice, and existing content/docs

• Build relationships with the content, product marketing, docs, and DevRel teams

• Audit current organic and AI-search visibility, identify high-value queries we should own

• Publish your first discovery-focused improvement

Within 3 months:

• Establish a clear roadmap of search and answer-engine opportunities

• Ship net-new discovery content (written or commissioned)

• Set up tracking for organic and LLM-driven visibility

• Identify YouTube discovery opportunities and brief the video team

Within 6 months:

• Own the end-to-end process for winning discovery

• Show measurable movement in organic and AI-driven traffic

• Build a repeatable model for improving product pages, docs, and existing content

After 12 months:

• Grow RevenueCat’s organic and AI-driven traffic meaningfully

• Own a clear, repeatable approach to SEO and AEO

• Be the go-to person for how RevenueCat gets discovered in search and AI

What we’re looking for

• 5+ years in SEO, organic growth, or content marketing with strong discovery focus, ideally in developer-facing or PLG SaaS

• Demand-led mindset: start from what people search/ask, not from content ideas

• Real, current SEO expertise (keyword/topic strategy, on-page optimization, technical SEO basics)

• Genuine engagement with AEO/GEO — actively experimenting with LLM discoverability

• Strong writing and editing skills; ability to brief subject-matter experts effectively

• Comfortable owning traffic and growth numbers

• Familiarity with AI tools for research/drafting, with judgment on where human input is essential

Ideally you

• Have grown organic or AI-driven traffic at a developer-focused or PLG SaaS company

• Have worked across product pages, documentation, YouTube, and more than just blogs

• Have experience turning proprietary data into content that earns links and citations

• Have written for technical audiences (developers, PMs, founders) with clarity and precision