Senior Account Based Marketing Manager

The role

We’re hiring a Senior ABM Manager to help RevenueCat speak to, engage, and build pipeline with established consumer apps.

This is not your standard “own the funnel” demand gen role. And it is definitely not the kind of ABM where you buy a list, launch ads, hand accounts to a BDR team, and hope enough people agree to a demo.

RevenueCat doesn’t run that kind of GTM motion. We’re a marketing-led, inbound-first company with a lean, technical sales team. Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process. Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us.

You’ll work closely with Cameron, our sales team, events, content, product marketing, and RevOps to build the next version of ABM at RevenueCat.

What you’ll be responsible for

• Building the strategic account engagement engine: Map, prioritize, segment, and activate target accounts across consumer app categories (fitness, productivity, education, AI-native apps, dating, streaming, gaming, etc.).

• Creating ABM plays that do not feel like ABM: Architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore.

• Earning mindshare and trust with the “big app” ecosystem: Understand what established apps care about, where they struggle, and how RevenueCat can add value without requiring rip-and-replace.

• Partnering closely with Sales: Turn field feedback into better campaigns, identify objections, and build targeted plays that accelerate conversations.

• Building AI-native GTM workflows: Rebuild duct-taped processes into scalable, AI-native workflows for account research, signal monitoring, landing page generation, and campaign orchestration.

• Owning the account journey: Define metrics that matter (mapped accounts, meaningful engagement, meetings booked, opportunities created, ABM-sourced pipeline).

What success looks like

• Within 1 month: Build relationships with GTM teams, audit current ABM foundation, sit in on sales calls, study the app ecosystem, and ship your first contribution.

• Within 3 months: Run at least one end-to-end ABM play, define account journey models, begin owning assisted pipeline, and rebuild one GTM process into an AI-native workflow.

• Within 6 months: Launch multiple 1:1 or 1:few plays, partner with Events and Sales on strategic account experiences, and build reusable campaign frameworks.

• After 12 months: Build a repeatable ABM engine, grow ABM-sourced pipeline, become an internal expert on big apps, and establish a system for continuous learning from campaigns.

What we’re looking for

• 5+ years in demand generation, ABM, integrated campaigns, or related GTM roles

• Experience building pipeline with strategic accounts in account-specific motions

• AI-native approach to research, writing, building, automating, and analyzing campaigns

• Strong taste — ability to spot generic, over-automated, or salesy campaigns

• Excitement about consumer apps, monetization models, paywalls, pricing, churn, and growth loops

• Experience with tools like Salesforce, Clay, and 6sense

Bonus points

• Experience in mobile apps, consumer subscriptions, or developer tools

• Familiarity with subscription growth concepts (CRO, paywalls, pricing experiments, app-to-web flows, lifecycle marketing)

• Experience building executive dinners, roundtables, workshops, or event-led account plays

• Track record of using AI to make GTM workflows faster, smarter, or more personal