Email Marketing Analyst

About Rewiring America

Rewiring America is the leading electrification nonprofit, focused on electrifying our homes, businesses, and communities. We develop accessible, actionable data and tools, and build coalitions and partnerships to make going electric easier for households and communities. Rewiring America helps Americans save money, tackle nationwide emissions goals, improve health, and build the next generation of the clean energy workforce. We believe in an abundant, flourishing, climate-safe future, and know that, together, we can realize one.

The Opportunity and Position Summary

Rewiring America is continuing to grow rapidly and we’re seeking an entrepreneurial Email Marketing Analyst. This position reports to Rewiring’s Retention Marketing Manager.

The Email Analyst will play a crucial role in developing and executing email marketing campaigns to engage with our audience and drive conversions, and conversations about electrifying households. The ideal candidate will have experience in email marketing analytics and proficiency in Salesforce to optimize campaign performance and enhance user experience.

What You’ll Do

• Develop and execute email marketing campaigns to promote Rewiring America's initiatives, events, and resources.

• Analyze email performance metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and identify areas for improvement.

• Utilize Salesforce to manage email lists, segmentation, and personalization to enhance targeting and optimize engagement.

• Collaborate with cross-functional teams, including marketing, communications, and product to align email campaigns with organizational objectives and strategies.

• Conduct A/B testing on email content, subject lines, and layouts to optimize campaign performance and drive higher conversion rates.

• Monitor industry trends and best practices in email marketing and Salesforce integration to recommend innovative strategies and techniques.

• Generate regular reports and insights on email campaign performance to stakeholders and senior management.

Requirements

Who you are

You will have most of the following experience, knowledge, skills, and ability. We encourage you to apply even if you don’t fit all of the criteria:

• 2+ years of experience in B2C email marketing with experience in a quickly scaling organization. 

• Proven experience in email marketing analytics and campaign management 

• Proficiency in Salesforce, including experience with email campaign setup, segmentation, and reporting.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

• Detail-oriented with a commitment to delivering high-quality work under tight deadlines.

• Facility with Customer Data Platforms (CDPs) and working directly engineering teams are a plus

Benefits

Benefits

The salary range for this position is $65,000 - $90,000, commensurate to experience. Our comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance for employees (and their families). Employees are able to enroll in 401k retirement plan and are eligible for a 3% automatic contribution and up to a 3% employer match on 401k contributions. Employees are also eligible for pre-tax transportation benefits. Employees will receive 160 hours of vacation time, 80 hours of health leave, up to 2 days of casual leave, and 20 hours of volunteer leave annually. Employees will also receive 13 paid holidays throughout the calendar year. Employees are also provided with two additional days off during Presidential and Congressional elections. We have an office closure between Christmas and New Year. Regular, full-time employees and part-time employees are eligible for up to sixteen weeks of paid family and medical leave on day one of employment. We offer access to professional development resources.

Commitment to Racial Equity, Diversity and Inclusion

Rewiring America values diversity in all its forms and is committed to inclusive and transparent recruitment, hiring, and promotion processes. Candidates of diverse backgrounds and lived experience are strongly encouraged to apply.

Hiring Statement

Rewiring America is a project of Windward Fund, a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. Windward Fund is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Windward Fund ‘s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status and all other classifications protected by law in the locality and/or state in which you are working. 

Application Procedure 

To apply or nominate a candidate, please submit an application and resume via the Rewiring America page at Workable.This position is open until filled, and we are moving quickly to fill this position -- apply as soon as possible. Candidate review and phone screens begin immediately and will be conducted throughout the search period.

E-Verify 

Windward participates in E-Verify and will provide the federal government with employees’ Form I-9 information to confirm authorization to work in the United States. Job candidates and employees authorized to work may not be discriminated against on the basis of national origin or citizenship status.