Senior Marketing Strategist (Social & Digital) – adidas Account · Maternity Cover · Europe/UK

About the Role

In this role, you'll:

Translate client briefs into structured social and digital strategies aligned to brand objectives and scalable across global and local markets
Shape campaign rollouts across social and digital touchpoints — defining content approaches, activation moments, messaging, and platform behaviour
Develop clear market-facing guidance including Social & Digital Toolkits, publishing frameworks, and channel recommendations
Apply a strong understanding of the full digital ecosystem — from eCommerce, apps, and CRM to TikTok, Instagram, Pinterest, YouTube, and emerging platforms
Ensure ideas are culturally relevant, digitally native, and cohesive across all channels
Analyse performance and translate results into actionable insights and clear executive summaries
Present work confidently to internal teams and clients, driving alignment and clarity

The Ideal Candidate

5+ years’ experience in social, digital, or integrated marketing roles
Proven experience working with global or culturally-led brands, turning creative concepts into structured marketing plans
Strong understanding of social platforms and evolving digital behaviours
Confident leading workstreams and contributing in client-facing settings
Analytical and commercially aware, able to translate data into clear recommendations
Highly organised, proactive, and comfortable operating in fast-paced, remote environments

Location: Remote (working primarily with Europe-based clients and our international team)

Reports to: Marketing Lead

Contract Type: Maternity Cover — Fixed term 12-month contract (with an initial 3-month probation period)

Holidays: 28 days of paid holiday per year, plus local public holidays

Recharge Days: 6 per year

Hours: Monday to Friday, approx. 09:00 – 18:00 (flexible; you can manage your time accordingly)