Senior Marketing Strategist (Social & Digital) – adidas Account · Maternity Cover · Europe/UK

About the Role

In this role, you'll:

• Translate client briefs into structured social and digital strategies aligned to brand objectives and scalable across global and local markets

• Shape campaign rollouts across social and digital touchpoints — defining content approaches, activation moments, messaging, and platform behaviour

• Develop clear market-facing guidance including Social & Digital Toolkits, publishing frameworks, and channel recommendations

• Apply a strong understanding of the full digital ecosystem — from eCommerce, apps, and CRM to TikTok, Instagram, Pinterest, YouTube, and emerging platforms

• Ensure ideas are culturally relevant, digitally native, and cohesive across all channels

• Analyse performance and translate results into actionable insights and clear executive summaries

• Present work confidently to internal teams and clients, driving alignment and clarity

The Ideal Candidate

• 5+ years’ experience in social, digital, or integrated marketing roles

• Proven experience working with global or culturally-led brands, turning creative concepts into structured marketing plans

• Strong understanding of social platforms and evolving digital behaviours

• Confident leading workstreams and contributing in client-facing settings

• Analytical and commercially aware, able to translate data into clear recommendations

• Highly organised, proactive, and comfortable operating in fast-paced, remote environments

Further Details

Location: Remote (working primarily with Europe-based clients and our international team)

Reports to: Marketing Lead

Contract Type: Maternity Cover — Fixed term 12-month contract (with an initial 3-month probation period)

Holidays: 28 days of paid holiday per year, plus local public holidays

Recharge Days: 6 per year

Hours: Monday to Friday, approx. 09:00 – 18:00 (flexible; you can manage your time accordingly)