A Quick Note Before You Apply

We’re specifically looking for candidates with agency experience, hands-on Meta Ads experience, and a proven track record driving B2C lead generation through paid media.

Legal marketing experience is a plus, but not required.

Candidates must be based in the United States and authorized to work without sponsorship.

About RR Digital

RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision making, and operational excellence.

We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.

We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.

About the Role

We’re looking for an experienced Digital Marketing Manager to help drive growth for our clients through data-driven paid media strategies.

The ideal candidate has agency experience, a strong background in B2C lead generation, and a proven track record managing large advertising budgets. They are comfortable analyzing performance, identifying opportunities, and turning insights into action.

Meta Ads experience is required. Experience with legal marketing or personal injury campaigns is a plus.

What You’ll Do

Support Paid Media Strategy

Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
Guide recommendations around budgets, targeting, landing pages, and lead quality.
Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.

Build Proposal Decks and Strategy Materials

Create proposal decks for prospective and current law firm clients.
Develop simple, clear strategy recommendations that explain opportunities, budgets, KPIs, and next steps.
Turn marketing ideas and performance data into client-ready slides.
Support leadership with strategic client presentations and new business opportunities.

Analyze Data and Identify Trends

Review campaign, lead, and intake data to understand performance.
Analyze key metrics like CPL, CPA, lead quality, conversion rates, and signed cases.
Identify what is working, what is not, and what should be tested next.
Share actionable recommendations with internal teams and clients.

Support Client Growth Strategy

Support law firm clients by developing and executing paid media strategies that drive lead generation and business growth.
Understand client goals, market dynamics, and performance trends to identify opportunities for improvement.
Stay informed on trends in legal marketing, paid media, and client acquisition.
Help position the agency as a strategic growth partner through thoughtful recommendations, strong communication, and measurable results.

Requirements

Required Qualifications

5+ years of experience in paid media, performance marketing, growth marketing, digital marketing strategy, or agency-side client strategy
Experience leading paid marketing initiatives for B2C lead generation campaigns
Proven experience managing large advertising budgets and optimizing performance against business objectives and lead generation goals
Strong hands-on experience managing Meta Ads campaigns
Experience developing and executing full-funnel paid media strategies
Agency experience managing multiple client accounts
Strong understanding of lead generation, conversion tracking, attribution, and performance measurement
Experience analyzing campaign performance and turning insights into actionable recommendations
Experience building client-facing strategy presentations, proposal decks, or marketing plans
Strong communication, presentation, and stakeholder management skills

Preferred Qualifications

Experience working with law firms, legal marketing agencies, or personal injury clients
Experience with Google Ads
Familiarity with legal advertising compliance
Experience managing or mentoring marketing team members
Familiarity with platforms such as GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, LSAs, and similar marketing technology platforms
Experience supporting high-growth organizations or performance-driven marketing teams

Who You Are

Strategic and data-driven
Results-oriented and accountable
Comfortable owning performance outcomes
Able to balance high-level strategy with hands-on execution
Strong communicator who can simplify complex marketing concepts
Collaborative and team-oriented
Curious, adaptable, and always looking for ways to improve performance

What Success Looks Like

Paid media campaigns consistently drive qualified leads and business growth
Clients trust your recommendations and view you as a strategic partner
Campaign performance improves through thoughtful optimization and testing
Marketing insights are translated into clear, actionable business recommendations
Internal teams remain aligned around campaign goals and execution
Opportunities for growth, efficiency, and improved performance are proactively identified

Benefits

401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote

Work Authorization

Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.

Digital Marketing Manager