Email Marketing Manager | Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking an experienced Email Marketing Manager with a strong background in B2C subscription companies. The ideal candidate will drive growth through effective email marketing strategies, focusing on user acquisition, engagement, and retention.

Responsibilities

• Develop and Implement Email Marketing Strategies:

  • Create and execute comprehensive email campaigns targeting user acquisition, engagement, and retention.

  • Optimize email content, design, and targeting to maximize performance and conversions.

• Analyze and Report on Campaign Performance:

  • Monitor and analyze email campaign metrics, providing actionable insights to improve performance.

  • Conduct A/B testing to continually optimize email content and strategies for better engagement and conversion rates.

• Segmentation and Personalization:

  • Develop and manage audience segmentation strategies to deliver personalized email content that resonates with specific user segments.

  • Utilize user data to tailor email campaigns and increase relevance and effectiveness.

• Collaboration with Cross-Functional Teams:

  • Work closely with product, marketing, and analytics teams to align email strategies with overall business goals.

  • Coordinate with design and content teams to ensure cohesive and compelling email messaging.

• Compliance and Best Practices:

  • Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and industry best practices.

  • Stay updated on the latest trends, technologies, and best practices in email marketing to maintain a competitive edge.

• Email Template Design:

  • Utilize basic HTML skills to design, modify, and enhance email templates, ensuring they are visually appealing and optimized for various devices and email clients.

• Performance Tracking and Optimization:

  • Track key performance indicators (KPIs) for email marketing efforts, including open rates, click-through rates, and conversion rates.

  • Make data-driven decisions to adjust strategies and improve overall email marketing performance.

• Customer Relationship Management (CRM):

  • Manage and maintain the email marketing database, ensuring data accuracy and cleanliness.

  • Leverage CRM tools to enhance customer engagement and lifecycle management.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of hands-on email marketing experience, particularly within B2C subscription companies.

• Proficiency with email marketing platforms such as Customer.io, OneSignal, or similar tools.

• Basic HTML skills for designing and modifying email templates.

• Strong ability to analyze campaign performance and derive actionable insights.

• Experience with A/B testing and data-driven optimization.

• Excellent written and verbal communication skills for stakeholder collaboration and clear reporting.

• Extensive experience in building quiz funnels for Web2app or Web2web products.

• Understanding of email marketing regulations and best practices, including GDPR and CAN-SPAM compliance.

Nice to haves

• Experience with advanced data analysis and reporting tools to drive strategic decisions.

• Familiarity with additional email marketing tools and platforms, enhancing versatility.

• Knowledge of the latest email marketing trends, technologies, and strategies to stay ahead in the market.

• Strong project management skills to handle multiple campaigns and initiatives concurrently.

Location

Ruby Labs operates within the CET (Central European Time) time zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://wiki.rubylabs.com/s/b11227c3-fa74-4c39-bd1d-3e59056a2cf4 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

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