About the role

We’re looking for a Growth Marketing Manager to build and run Runwise’s demand engine. This is a hands-on role focused on generating meetings and MQLs through outbound experimentation, inbound quality improvement, and sharp messaging. You’ll be directly measured on results, not activity.

Runwise is a fast-paced, customer-focused climate-tech startup that controls and runs the key energy systems (heating, water, etc…) in 10,000+ buildings throughout the US. Runwise’s unique hardware and software service significantly reduces energy usage, substantially lowering costs and carbon output. As of today, Runwise’s technology takes the equivalent of 100,000 cars worth of carbon emissions off the road each year.

What you'll do

Build and own an always-on outbound marketing engine that consistently books meetings for Sales
Identify where our buyers are, how they think, and what messaging converts them
Work with Engineering and Sales Ops to scrape, enrich, and segment prospect lists by ICP and territory
Design and run continuous A/B tests on 1:1 cold email copy and hooks (compliance deadlines, new role triggers, competitive displacement, ROI pain points, etc.)
Architect an AI-assisted outbound system that continuously tests, learns, and improves performance
Ensure all outbound programs are compliant with email and data regulations
Own MQL generation across inbound and outbound channels and be goaled on meetings booked
Partner with our ads agency to improve inbound lead quality, conversion rates, and overall lead flow
Improve website conversion through copy testing, module changes, CTA optimization, and landing page experiments
Lead the creation of territory playbooks to launch and scale city- and state-level GTM motions
Run ABM-style experiments by warming selected account lists through digital and/or out-of-home campaigns and measuring uplift in conversion from brand presence and familiarity
Build territory- and vertical-specific landing pages with tailored messaging
Write high-performing copy across cold email, landing pages, ads, and core website flows
Own and optimize the GTM tool stack and reporting to clearly track performance, learnings, and ROI
Partner closely with Sales to improve meeting quality and conversion to pipeline

What we’re looking for

5+ years in growth marketing, demand generation, or revenue-focused marketing
A growth-hacking mindset with a bias toward experimentation, speed, and ownership
Exceptional copywriting ability — this role lives and dies by messaging
Strong operational and analytical skills with comfort owning systems end to end
Experience working cross-functionally with Sales, RevOps, Engineering, and agencies
Obsession with metrics, learning, and continuous improvement

Nice to have

Experience building AI-driven or automated outbound systems
B2B SaaS background (bonus for proptech, energy, or climate tech)
Experience launching territory-based or city-by-city GTM motions

What you believe

No job is too small.
Sincerity builds trust.
Setbacks fuel progress.
Efficiency is vital.

Before you apply

Cold email our founder Lee Hoffman (who is inundated with email) and get him to read your email and agree to an interview.
Be able to describe what you would do differently with our content or email programs to amplify results.
Along with your resume please include 5 emails you wrote that you think best illustrate your ability to write incredibly compelling, interesting and/or effective emails.

Salary: $130,000–$160,000 based on experience

Benefits

Medical, dental, and vision insurance
HSA & FSA options
Paid Parental Leave
Access to Talkspace & Health Advocate
Flexible PTO
Commuter Benefits
401K
Company paid life insurance
Voluntary supplemental life insurance
Free in-office lunch on Wednesdays
Hybrid work environment
Summer Fridays
Monthly L&D Series
Employee Resource Groups (e.g. DEIB Committee, Run Club)

This is an excellent opportunity to join a fast-growing company, one of the true leaders within energy efficiency in the Northeast. You will be surrounded by talented people, including working very closely with our co-founder and sales leader. Your success will also make a tangible impact on reducing carbon emissions across the country, within the cities where we operate.

Growth Marketing Manager