Marketing Consultant (Ca)

Must be located in US or Canada

Compensation: $20000 - $35000 CAD per project, based on experience and proven results (salary is prorated, estimated 6-month contract) | Fully Remote

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About SaaS Academy

The SaaS Academy Team is on a mission to help Software as a Service (SaaS) companies grow to new heights through world-class coaching and training.

Our CEO, Johnny Page, is a seasoned B2B SaaS executive who has led companies to remarkable success, notably growing Silvertrac from $30k MRR to $225k MRR and orchestrating its acquisition for 7.8x ARR. He now dedicates his expertise to helping ambitious B2B SaaS founders achieve their perfect exit.

About the Role

SaaS Academy is seeking a skilled and experienced Direct Response Marketing Consultant to market two new courses and build an effective funnel for our workshops. In this role, you will be responsible for all marketing activities and outcomes, including collaborating closely with industry experts who lead the workshops, to ensure successful promotion and high attendance.

Key Responsibilities:

1. Campaign Development and Funnel Building:

   • Develop and implement comprehensive marketing campaigns to promote two new courses for SaaS Academy.

   • Create and optimize funnels to drive registrations and sales for the workshops

2. Collaboration with Industry Experts:

   • Work directly with industry experts leading the workshops to understand the course content and unique selling points

   • Coordinate all marketing efforts, ensuring alignment with the workshops’ objectives and branding

3. Full Scope Marketing Execution:

   • Design and develop website pages dedicated to the courses

   • Plan and execute advertising campaigns across relevant platforms to maximize reach and engagement

   • Manage the sales process, including selling tickets and ensuring a full virtual room for the workshops

4. Performance Tracking and Optimization:

   • Monitor campaign performance and analyze key metrics to gauge success and identify areas for improvement

   • Adjust strategies and tactics based on data-driven insights to enhance results

Required Skills and Qualifications:

• Proven track record with documented experience in building and optimizing marketing funnels

• Demonstrated success in direct response marketing with impressive results

• Expertise in creating and managing website pages, digital ads, and sales processes

• Strong understanding of marketing principles and techniques, particularly within the SaaS industry

• Excellent project management and organizational skills

Compensation:

• $20000 - $35000 CAD per project, based on experience and proven results