Experiential Marketing & Demand Gen Lead

Sanas.ai is pioneering the future of human communication. Founded by a team of Stanford researchers and entrepreneurs with deep industry experience, Sanas has developed the world’s first real-time speech transformation platform capable of accent translation, noise elimination, speech enhancement, and cross-language communication.

Sanas makes conversations clearer, more inclusive, and more effective, removing barriers that prevent people from being understood, regardless of accent, background noise, or native language.

Since going to market in 2023, Sanas has scaled at an extraordinary pace, growing from $0 to $32M ARR in under two years, with a projected >$50M ARR by the end of 2025. The company recently recorded its first $10M quarter and is on track to achieve $120M in ARR next year. With a SaaS-based model, Sanas serves some of the world’s largest enterprises, including Comcast, UPS, UHG. Today, Sanas technology is deployed across >17 of the Fortune 500 and continuing to accelerate growth. 

The company’s valuation has a clear trajectory toward multi-billion-dollar market capitalization as it continues to expand into new verticals and product categories. With a TAM that spans all human in the loop communications and beyond, Sanas has the potential to impact every industry and every global interaction.

Sanas is revolutionizing the way we communicate with the world’s first real-time algorithm, designed to modulate accents, eliminate background noises, and magnify speech clarity. Pioneered by seasoned startup founders with a proven track record of creating and steering multiple unicorn companies, our groundbreaking GDP-shifting technology sets a gold standard.

Sanas is a 200-strong team, established in 2020. In this short span, we’ve successfully secured over $100 million in funding. Our innovation has been supported by the industry’s leading investors, including Insight Partners, Google Ventures, Quadrille Capital, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you’re not just adopting a product; you’re investing in the future of communication. 

About the role

Sanas is seeking an Experiential Marketing & Demand Generation Lead to design and execute programs that move beyond events and directly fuel pipeline growth. This role blends the creativity of experiential marketing with the precision of demand generation, ensuring that every webinar, event, and branded experience creates measurable business impact.

You’ll play a hands-on strategic role—from building our first annual Sanas customer conference to designing thought-leadership webinar series that engage enterprise buyers. This is a chance to build a field and experiential engine from the ground up, helping Sanas reach enterprise decision-makers in customer experience and communications. The role is a demand gen driver who uses experiential programs as a growth channel across both B2B and B2C markets.

What you'll do

• Own the experiential demand generation strategy: Develop a comprehensive experiential program that drives awareness, lead generation, and pipeline growth.

• Run thought-leadership webinars & virtual events: Build and manage a recurring webinar and digital event series that positions Sanas as the leader in speech understanding, creating top-of-funnel demand and nurturing prospects across the funnel.

• Build Sanas’s proprietary event portfolio: Lead the end-to-end design and execution of Sanas’s first annual customer conference and future branded events—owning content, agenda, speakers, experience design, and pipeline strategy.

• Maximize impact at industry events: Elevate Sanas’s presence at third-party conferences, ensuring all activations (booths, speaking, dinners, activations) are engineered for lead capture and conversion.

• Integrate with demand gen campaigns: Partner with demand gen, content, and sales teams to promote attendance, amplify event content post-event, and plug leads into nurture and ABM programs that accelerate conversion.

• Lead capture & follow-up strategy: Architect and optimize the lead flow—from event capture systems to CRM integration to post-event workflows that ensure sales has what they need to close deals.

• Measure pipeline impact: Establish and report on KPIs tied to pipeline influence, lead quality, and ROI, using data to continuously improve event formats and targeting.

• Manage partners and budgets: Oversee agencies, vendors, and contractors; manage event budgets with fiscal responsibility while maximizing impact. (Over time, this role may manage a junior coordinator as the function grows.)

• Experiment & innovate: Identify new opportunities, formats, and creative approaches that stand out in a crowded market—leveraging AI tools to streamline workflows, personalize outreach, and generate content.

What We’re Looking For

• 7+ years of experience in demand generation, experiential/field marketing, or related growth roles, ideally in B2B SaaS or high-growth tech.

• Demonstrated success building and scaling webinar series or virtual events that generate pipeline.

• Strong understanding of demand generation metrics and how to tie experiential programs to revenue outcomes.

• Demonstrated experience working across both B2B and B2C markets, with the ability to tailor event strategies to enterprise buyers and consumer audiences alike.

• Skilled at managing budgets, agencies, and vendor partners, while rolling up sleeves to execute details.

• AI and tech fluency: Hands-on with CRM, marketing automation, and comfortable leveraging AI tools to accelerate content creation, personalization, and efficiency.

• Excellent cross-functional collaborator, able to align programs with Sales, Product Marketing, and Content teams.

• Creative, strategic, and resourceful—a builder who thrives in a fast-paced startup environment and can balance strategy with execution.

• Ability to leverage AI tools throughout the marketing process and a willingness to continuously explore new AI capabilities.