Email / SMS Marketing Manager

Position Summary

As the Email & SMS Marketing Manager, you’ll work directly with Sandhill’s clients to help them achieve their goals for revenue, growth, and new customer acquisition. This position reports directly Sandhill’s Director of Marketing Strategy & Client Success, and the successful candidate will own the performance and reporting of clients’ email and SMS marketing through platforms such as Klaviyo or Attentive.

This job is fully remote.

Responsibilities

• Oversee strategy and campaign management to drive new customer acquisition and revenue growth for Sandhill’s clients.

• Work with clients to plan a campaign calendar for upcoming initiatives

• Build email and sms campaigns

• Write email copy that effectively achieves the campaign goal within the brand voice of the client

• Design emails that effectively achieve the campaign goals while adhearing to the brand's style guidelines

• Strategize and build email and SMS automation campaigns as appropriate for clients

• Stay current on latest trends and best practices in email & SMS marketing, analytics, attribution, and tracking

• Compile reporting on campaign performance to be presented to Sandhill’s Head of Strategy and directly to the clients

• Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.

• Define goals and effectively lead all aspects of channel execution, while identifying tactics with high purchase volume and conversion potential.

Required Qualifications

• Bachelor's degree or demonstrated ability in acquisition marketing

• 3+ years of email & SMS marketing experience

• 3+ years of copywriting for email / SMS campaigns

• 3+ years of designing for email / SMS campaigns

• 3+ years of experience with Klaviyo, Attentive, HubSpot, etc

• 3+ years of experience with Google Analytics or other marketing analytic tools such as TripleWhale, etc

• 2+ years of experience working directly with clients

Preferred Qualifications

• Strong oral and written communication skills

• Strong analytical and quantitative skills, and the ability to take quantitative analysis and translate it into actionable insights and a narrative that the client can understand

• Experience as the primary force driving revenue using email & SMS marketing

• Self-starter, ambitious, resourceful

• Proven ability to influence and communicate effectively with clients

• Track record of driving adoption of new ideas and pioneering new approaches within your team or company

• Relentlessly high standards

• Strategic thinker, but also good a tactical deployment of a plan

• A good teammate

Benefits And Perks

• Medical, dental, and vision benefits

• 401k

• Paid time off

• Reimbursement for qualified ongoing education -- if you want to acquire a new skill that will help you grow in your career, we will cover a portion of the cost

About Sandhill Digital

Sandhill Digital is an acclaimed performance marketing agency scaling brands with cross-platform, data-driven strategies and best-in-class creative. We pride ourselves at being good partners for our clients, helping them achieve their growth goals as their teammate, not just as their agency.

Sandhill Digital is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.