Editorial & SEO Content Writer

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.

Editorial & SEO Content Writer

Scentbird is seeking an Editorial & SEO Content Writer to craft compelling, search-optimized content that both tells our brand story and drives measurable growth. This role will own copy across each of the Scentbird and Drift editorial hubs, further defining each respective brand voice while increasing pageviews and optimizing content for organic search. 

We are looking for a natural storyteller with  a knowledge of SEO best practices to create trending, high-quality content that flows seamlessly with the Scentbird editorial strategy and ranks highly in search engines while staying true to the individual voice of each brand. The ideal candidate understands how to transform data-driven insights into beautifully written content that inspires, informs, and performs.

What You’ll Be Responsible For:

• Creating Copy That Ranks: Blending creativity with SEO knowledge to write engaging, consumer-focused blog content that drives pageviews and is optimized to rank in organic search, ensuring a timely delivery of content in Scentbird’s project management platform.

• Owning the SEO Blog Strategy: Working with the Senior SEO Manager to create and implement a monthly publishing calendar for both Scentbird and Drift, utilize analytics tools to monitor and report on content performance, staying current with SEO trends and algorithm changes to ensure content timeliness and relevance.

• Editorial Support: Optimizing all editorial blog posts for keywords before publishing, suggesting headlines/URLs for stories on the editorial calendar that target related keywords, pitching and writing editorial content based on market trends as well as social and cultural moments.

• Editing and proofreading: Top-editing and optimizing blog posts from freelance writers, QAing content before publishing to ensure accuracy, clarity, and adherence to brand standards.

What We’ll Love About You:

• You’re a strong communicator and team player who collaborates well with cross-functional teams, and invites straightforward feedback with a plan to implement it. 

• You’re skilled in SEO best practices, and apply those learnings to your content to maximize performance. 

• You’re a creative thinker and bring innovative ideas that support business goals.

• You’re skilled in using Wordpress and are familiar with all of the platform’s functions.

• You have an eye for detail (especially when it comes to punctuation and grammar!) and appreciate the importance of having thorough, accurate information.

• You bring positive, healthy energy to the company and thrive in a collaborative organization, leaving drama and excuses at the door.

• You are goal-oriented and have strong project management skills, with the ability to handle multiple projects and tasks. 

• You are flexible and can adapt well to changing needs and priorities, pivoting to achieve deadlines in a fast-paced environment.

What You’ll Need to Have:

• A Bachelor’s Degree, ideally focused in Marketing, Communications, Creative Writing, Journalism, or comparable work experience

• A minimum of 3 years writing experience with a focus in SEO copy, ideally for a retailer, agency, publication, or brand marketing team

• Proficiency in SEO best practices and web-based research

• Experience working within a project management system or managing copy projects from ideation to execution

• A collaborative, positive, and flexible attitude

• Experience or interest in fragrance or beauty preferred

What You’ll Love About Us:

• Competitive base compensation

• Bonus program

• Paid Time Off and Work From Home

• A fun, creative and energetic work environment

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 900+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment

• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.

• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.

• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.

• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.

• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.