Director of Marketing

Who we are

Scratch Financial (“Scratch”) is a late stage venture-backed financial technology business based in Pasadena, California. At Scratch, everything starts and ends with our mission: being the payment partner of choice for veterinary practices and helping pet parents access the care their animals need without financial barriers. Driven by our award-winning technology, Scratch has become the fastest growing financing provider in veterinary care, with a partner network of 15,000+ practices across the U.S. and Canada.

Scratch has 2 main products:

• Scratch Pay: Point-of-sale client facing lending, including a BNPL offering and longer-term payment plans

• Scratch Checkout: Payment processing that is integrated with the veterinary practice management software

We are a company built on the foundation of transforming the way pet healthcare payments are done, and we are looking for innovators who share our commitment to shaping the future of veterinary care financing.

Position overview

Scratch is seeking a Director of Marketing to lead and scale our campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance. Working in partnership with internal partners, this role is accountable for marketing-sourced partner pipeline and borrower engagement across channels.

This is a hands-on leadership role requiring deep fluency in data-driven marketing, experimentation, attribution, and cross-functional alignment with Sales, Product, and Finance. The Director of Marketing will own outcomes as we build on Scratch’s strong growth track record with continuous improvement to efficiency, conversion rates, and ROI of our commercial investments.

What you’ll do

Marketing Strategy & Performance Ownership

• Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals

• Own end-to-end marketing performance, including demand generation, lifecycle campaigns with clear accountability to pipeline contribution and revenue outcomes

• Define and manage quantitative success measures and KRs across the funnel (e.g., MQL→Demo conversion, CAC, LTV, cost per lead) as well as attribution frameworks and the strategic resource allocation associated

• Translate company growth goals into quarterly and annual marketing plans, with clear forecasts and performance targets

• Oversee B2B Lead Generation strategy across inbound and outbound channels, including content, paid media, lifecycle email, events, and partnerships

• Ensure tight alignment between lead generation, scoring, nurturing, and sales pipeline workflows, improving speed-to-lead and close rates

• Drive continuous experimentation across segmentation, messaging, channel mix, and cadence using A/B testing and cohort analysis

• Partner with Commercial Excellence (RevOps) to scale CRM-driven campaigns across B2B and B2C audiences, ensuring data readiness, personalization, and compliance

People Leadership & Team Development

• Lead, mentor, and develop a high-performing and high-potential team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation

• Collaborate with the team to establish quarterly KRs within our OKR framework with an eye towards professional development aligned to business outcomes

• Set clear goals, briefs, success metrics, and accountability frameworks for external agency partners

• Support the team within Scratch’s culture of Owning Outcomes, Getting it Right over Being Right and Driving Innovation with an Eye towards Efficiency

Requirements

• 8–10+ years of progressive experience in high-growth, data-driven marketing, demand generation, or growth roles, ideally in B2B or B2B2C environments

• Proven people leadership experience, including managing senior individual contributors

• Demonstrated success owning pipeline, revenue targets, and marketing ROI

• Deep experience with CRM and marketing automation platforms

• Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics (e.g., Sigma, Tableau, GA)

• Experience partnering cross-functionally with Sales, Product, Finance, and external agencies

• Background in FinTech, HealthTech, Animal Health, or regulated industries preferred

Why you’ll love working here

• Competitive base salary ranging from $155,000 - $165,000 (OTE $185,000 - $200,000)

• Remote-first company with flexibility; Pasadena office available for hybrid work

• Unlimited PTO, covered healthcare, 401k match, cell plan reimbursement, and monthly recognition opportunities

• Access to learning platforms and resources for continuous growth

• Equity retention policy to ensure you grow financially as the company grows

• Generous parental leave

How to apply

Ready to join our team? To apply, please visit our Scratch Careers Page. Be sure to:

• Submit your resume

• Answer the custom questions provided

• Add any additional information or documents you believe are relevant to your application

We look forward to reviewing your application!

Our commitment

We’re innovators who care deeply about the lives of pets, their owners, and veterinary professionals. We believe diversity strengthens our team and drives better solutions.

Scratch is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratch considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.