Social Media and Comms Lead

Summary

SecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external comms drumbeat with our PR agency. 

You’ll own LinkedIn, grow the right audience, and make sure our executives and subject-matter experts show up with a consistent, smart point of view. You’ll also be responsible for occasional press releases, prepping execs for interviews, and working with our content team to
deliver press materials.

Social hasn’t been a major focus for us to date, but the company is scaling quickly and we believe a stronger organic social presence is key to our future brand awareness. Your job is to bring the SecureW2 story to life in public.

You’ll partner closely across the organization to launch campaigns, amplify customer wins, and push out helpful content on our core themes.

What You’ll Do

Own and grow SecureW2’s social presence

• Build our social footprint from the ground up — strategy, voice, formats, posting cadence

• Turn complex cybersecurity/identity topics into approachable, platform-native content

• Spot good entry points into industry conversations and get us participating

• Build and maintain an engaged audience made up of customers, prospects, partners, and influencers

Connect organic to demand, ABM, and outbound

• Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly

• Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post

• Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more

• Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes

• Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses

• Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns

Run the social content engine

• Own the full social content workflow — planning, creation, approvals, publishing

• Rework existing assets into short, native posts for each platform

• Leverage freelancers/creators as needed for video, motion, carousels, and short clips

• Use AI tools everywhere it makes sense to move faster, test more, and keep quality high

Measure impact, not just engagement

• Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance

• Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities

• Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

What You’ll Bring

• Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees

• A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand

• Very strong short-form writing — posts, hooks, and DMs that sound human and useful

• Basic experience working with PR agencies and press

• Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle

• Ability to bounce between strategy and execution — build the plan and ship the post