Web3 Public Relations Director

Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralising technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences. Serotonin offers competitive market compensation.

About the role

Serotonin is seeking a Public Relations Director to support in the development and execution of strategic communications and media relations strategies on behalf of our portfolio of web3 and emerging technology/web3 clients. The person in this role will work directly on our Public Relations team working closely with a variety of marketers from content, social and community; as well as working directly with our SVP's & Marketing Directors.

The ideal candidate has a strong client background in crypto with additional experience in financial services, fintech, consumer finance or technology, fashion, gaming or entertainment; all of which can be applied to the world of decentralized finance (DeFi), NFTs, and Web3. Candidates must have a strong interest in these topics and must be eager to immerse themselves in this new and exciting technological ecosystem. 

Responsibilities 

• Lead communications campaigns including strategy, goals, tactics, research and execution across our portfolio of clients, serving as strategic lead on all public relations activities for dedicated clients. 

• Develop media targets for client campaigns, seeking both industry and high-level targets across online, podcast, influencers and video. 

• Create content for press releases, pitches and briefing materials and collaborate with junior PR team members on execution 

• Manage all relevant internal and external stakeholders throughout the PR execution process 

• Leverage existing media relationships and cultivate new contacts within business and industry media 

• Secure event and speaking opportunities for our founders 

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them 

• Take lead on crisis communications when necessary 

• Be highly responsive to clients and teammates facilitating smooth teamwork and delivery

Requirements

• At least 5 years working in PR/ comms roles at an agency or in-house with crypto, tech, consumer finance, financial services, VC, entertainment, gaming or fashion brands. 

• At least 3 years experience working in public relations for crypto companies 

• Understanding of DeFi, NFTs, and prominent blockchain protocols 

• Past experience working with fintech, consumer finance or big brands

• Desire to work in the Web3 space 

• Proven track record leading and executing successful public relations campaigns

• Strong media and influencer relationships

• Strong writing and editing skills 

• Ability to thrive in a fast-paced environment 

Benefits

• Competitive Salary 

• Remote work

• Health Insurance - (US Only) 

• 401(k) - (US Only)