Social Media Manager

Come join SheerID–one of the fastest-growing and best places to work in the country. We're looking for a dynamic and creative Social Media Manager that is passionate about social media, has a strong understanding of current trends and has the knack for creating captivating and engaging content. The Social Media Specialist will be instrumental in developing and implementing social media strategies to enhance our brand presence and establish meaningful relationships with our target audience. As a member of our dynamic, creative team you’ll be working alongside product marketing, content marketing and demand generation teams. If you're ready for an opportunity to make a real business impact in your next role, read on.

SheerID’s core values of RISE (Recognition, Integrity, Speed, Empathy) mean we value openness, collaboration, kindness, and inclusion in all aspects of our day-to-day work. Ultimately, our team relationships make SheerID one of Inc Magazine’s best workplaces– and they are why we will continue to outperform over the long term. 

As a Social Media Manager, you’ll play a critical role within the marketing team, developing great ideas, producing engaging, relevant content, and keeping a good balance between speed and quality. You’ll ensure that unique, engaging and search-friendly content is created for the brand and track engagement by the target audience.

Role Specific Job Duties

• Craft and curate high-quality content for various social channels, including LinkedIn, Facebook, X (formerly known as Twitter), and TikTok.

• Manage a social media calendar in alignment with business priorities, responsible for composing, editing, and posting content across all platforms.

• Manage agencies to develop content to be placed in social channels and the media.

• Work with VP of Product Marketing and Communications to develop a news release calendar. Work with outside agenices and consultants to pitch the news media.

• Engage and build a customer community, creating a true two-way dialogue with our target audience, involving activities such as (but not limited to) engaging in the comments section.

• Collaborate across the marketing department to plan and execute larger marketing initiatives, campaigns, and programs across all social channels while ensuring social content aligns with the overall marketing strategy.

• Implement best practices for hashtags, tagging, and posting strategies across various channels.

• Ideate content collaboratively with cross-functional teams to create resonant material for our social communities.

• Use data to analyze and optimize content based on key insights, focusing on engagement, audience growth, traffic, conversion, and sentiment.

• Report on channel and campaign performance and make tactical and strategic and adjustments for content optimization.

• Provide community feedback, analysis, key insights and opportunities to engage the customer community.

• Find innovative ways to create a deeper relationship between brand and consumers on social media.

• Additional duties as assigned

Required Skills / Experience

• Minimum 3-5 years of experience in social media, public relations, content production, or community management.

• Creativity and a passion for social media and story development.

• Experience with social media management tools like Hootsuite, Google, and YouTube Analytics.

• Proficiency in Adobe Creative suite including video editing and graphic design.

• Exceptional writing skills with a keen attention to detail.

• Strong interpersonal and relationship-building skills.

• Detail-oriented with excellent organizational and time management skills.

• Ability to adapt to a fast-paced and ever-changing digital landscape

SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion are critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.