Social Media Content Manager

ABOUT SINCH  

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. 

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! 

DESCRIPTION 

Sinch is looking for a Social Media Manager who can turn complex B2B technology topics into scroll-stopping social content. You’ll own our day-to-day social presence (with a strong focus on LinkedIn), help shape the voice of the brand, and ensure Sinch shows up consistently, creatively, and strategically across channels. Social media is changing. We’re looking for someone who understands social is more than just brainstorming posts and adding them to a calendar. You’ll experiment with new formats, creator collaborations, and create AI-assisted workflows. To do all that, your role will sit at the center of brand, PR, product marketing, design, and our regional teams. The right candidate knows how to collaborate with others to move projects forward. You’ll partner with other Sinchers to source stories, drive real engagement, and rally employees to participate in amplifying our campaigns. 

What you’ll do 

• Own Sinch’s social channels, with LinkedIn as the primary platform; manage posting, scheduling, publishing, and daily community engagement. Test and evolve new content formats and features (video, carousels, creator collabs, AI-generated visuals) to keep Sinch’s presence modern and relevant. 

• Write clear, engaging, on-brand social copy—from campaign posts to reactive, timely content. 

• Leverage AI tools and trend analysis to ideate, optimize, and repurpose content while maintaining a strong, human brand voice. 

• Collaborate with design and multimedia teams to create social-ready graphics, thumbnails, carousels, and other formats and experiment with short-form video, motion graphics, and interactive formats that drive engagement. 

• Field and evaluate post requests from across the company, ensuring each piece of content fits our strategy and adds value. 

• · Partner with PR to amplify earned media, press hits, speaking appearances, awards, and corporate news. Ensure social content supports broader reputation and discoverability goals, including how Sinch appears in AI-powered search and conversations. 

• Support executives with LinkedIn ghostwriting, polishing drafts, or coaching them on best practices, turning Sinch execs and experts into consistent, credible voices in the industry. 

• Drive our employee advocacy program—including hosting monthly LinkedIn trainings, sharing posting best practices, and building toolkits employees can use to amplify campaigns. 

• Champion social internally by regularly updating teams on what’s performing, trends to watch, and opportunities to participate. 

• Monitor and report on performance across LinkedIn, YouTube, and other channels; create monthly reports and use insights and recommendations to shape strategy, influence creative direction, and connect social results to brand perception and business impact. 

• Stay ahead of trends and emerging formats to keep our content fresh, relevant, and culturally aware. 

• Balance creativity with brand discipline, knowing when to push boundaries and when to stay firmly within guidelines. 

REQUIREMENTS 

• 5+ years of experience managing social media for a B2B technology or SaaS company. You’ve evolved with the platforms, and are at the core of the evolution from traditional posting to audience building, creator collaboration, and AI-assisted workflows. 

• You’ve managed social media for a B2B technology company, ideally with a global footprint. 

• You think like both a strategist and a creator, equally comfortable interpreting data and crafting ideas that resonate. 

• You know what great LinkedIn content looks like and have proven experience increasing engagement and impressions. 

• You’re a strong writer with a feel for brand voice—and you can adapt that voice for executives when needed. You’re also fluent in visual storytelling and understand how tone, motion, and format shape attention in a crowded feed. 

• You collaborate naturally and enjoy working across teams, projects, and time zones. 

• You’re organized, proactive, and comfortable juggling multiple requests while protecting strategic priorities.  

OUR HIRING PROCESS  

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.  

We believe in a two-way process and encourage you to ask questions throughout the journey.  If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! 

Benefits 

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.  

• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.  

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.  

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.  

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.  

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.  

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

Salary: 

The annual starting salary for this position is between $81,000 - $95,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until January 10, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.