Paid Advertising Specialist (Social) (Cupid Media)

Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands. For more than 20 years, we have been creating premium international dating services and social discovery apps with a focus on video streaming, AI technologies, entertainment, and game mechanics. Our product portfolio includes Dating.com, Cupid Media, Dil Mil, and many others. The products are already used by more than 500 million users in 150 countries around the world.

SDG Invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, Wildly, RAW, EVA AI, Clubhouse, Magnet, Tubit, Woebot, BamBam, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of a digital reality.

Our digital nomad team of more than 800 professionals works all over the world. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results, a proactive approach, and we are always looking for new and unconventional ideas. Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Australia, Poland, Israel, Türkiye, Latvia and many others.

We are looking for a Paid Advertising Specialist (Social) to join our dynamic growing team Cupid Media!

You'll help execute our paid advertising strategy with a focus on Paid Social products. Every day we acquire 50,000+ new singles looking for love across 33 different brands, in 40 languages and in 200+ countries. You'll join an award winning, small acquisition team that is data driven and results focussed that manages budgets in the multi-million dollar range. We believe in using AI, machine learning and other automation tools to drive oversized results.

Your main tasks will be:

  • Manage campaigns, monitor pacing, optimise to maximise performance in-line with our objectives, reconcile budgets, and ensure best practice.

  • Work in close cooperation with the acquisitions team and other team members to produce best in class marketing

  • Help execute new projects with your team like brand launches, new betas and features

  • Work with other teams in the business like creative and data to drive marketing results

  • Take ownership of a portfolio of Cupid Media brands and own the paid social channel results for those brands

  • Stay at the forefront of changes in the digital industry have a close relationship with our business partners like Meta & TikTok

  • Ensure reports across your client portfolio are provided in a timely, accurate, and insightful manner.

We expect from you:

  • 3+ years managing Facebook advertising (TikTok/LinkedIn/Twitter/SnapChat/Pinterest experience a plus) accounts in excess of $100,000/month in international markets and in multiple languages

  • Degree in marketing or related field

  • Advanced knowledge of Microsoft Excel and using bulksheets in Facebook/TikTok

  • Experienced using Google Analytics to gain actionable insights

  • Proficient with Tabluea or other BI tools

  • Experienced using Google Analytics to gain actionable insights

  • Excellent copywriting skills

  • Ability to derive insights from user-generated feedback, such as reviews and comments, for use in creative endeavors

  • Strong communication and teamwork with other teams such as the Creative Team to being ideas to life

  • Analytical, data-driven, and highly structured approach to decision-making.

What we offer:

  • Remote work from any location within a close time zone (GMT+10 preferred).

  • 20 Vacation Days (after 6-month probation is complete) / 7 Wellness Days (available right away);

  • $1000 USD reimbursement for Workplace Equipment (after three months probation is complete, paid only once );

  • Health Benefits - 50% of medical bills up to $1000 per year (after 6 months with the company).

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