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Head of Strategic Partnerships and Events

The real economy employs 3 billion people in frontline jobs, yet frontline teams are still left to choose between paper and Excel or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona, the Frontline Operating System; an end-to-end platform to manage a shift-based workforce and empower its teams. Sona upgrades the functionality you expect from any workforce management software - including scheduling, time & attendance, HR, and Payroll - with industry-specific plugins, dedicated features to empower staff, and a consumer-grade experience that simplifies frontline work for everyone.  

In just two years, we’ve already made a deep impact on the lives of tens of thousands of frontline workers and the operation of their organisations, grown the team to 50+, and secured the backing of Google’s AI fund - Gradient Ventures, SpeedInvest, Notion Capital and angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team, as we’re still small enough that you’ll have a significant impact on the company, growth trajectory and culture, but large enough that we have a great structure, experienced leaders and world-class benefits in place (such as being fully remote and flexible, and only working 4.5 days a week). More on working at Sona here.

About the Role

We have an exciting new role for someone looking to manage strategic partnerships and directly influence Sona’s business growth. This is a high profile role, reporting directly to VP of Marketing and working closely with the entire leadership team at Sona, as well as our strategic partners predominantly in Social Care. You’ll be our expert in the Social Care tech ecosystem, and will own all strategic partnerships (with tech providers, consultants, investor ecosystem, C-suite groups and more).


Day to day, you will: 

  • Regularly engage with key partners to grow the relationships (joint Slack channels, joint marketing activities planning, quarterly performance reviews etc.)

  • Own forecasting of partnerships pipeline and manage activities in Hubspot

  • Identify opportunities for new partnerships

  • Refine the partnerships incentive structure

  • Collaborate with sales to align commercial and marketing efforts

  • Own the marketing coordination of partnership activities & large industry events

  • Work with product and engineering teams on integrations projects

  • Own partnerships campaigns end-to-end: from new engaging content formats (round tables, online lunch & learns, networking events, workshops, private dining etc.) to evaluation of performance and driving improvement

  • Be our WFM subject matter expert

  • Have a deep understanding of Sona’s potential buyers as well as our partners’ buyers



We don’t have strict requirements but hopefully lots of the following apply to you: 

  • Significant experience in a sales, alliances, BD, or strategy consulting role

  • Strategic & commercial thinker: you challenge how we approach partnerships and will be constantly thinking of ways to engage with key partners and broaden our partnerships ecosystem

  • Strong writing and presentation skills

  • Strong project management skills

  • Ability to travel across the UK (up to 30% of time)



  • £80-100k + 20% bonus

  • 4.5 day standard working week 

  • Share options

  • Fully remote and flexible working

  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)

  • Pension contributions matched up to 5%

  • Comprehensive Health Insurance via Bupa

  • Enhanced parental leave & pay

  • Co-working space stipend

  • Quarterly all expenses paid team retreats

  • The latest Macbook and equipment for your home office

  • Professional development budget

  • Unlimited free books

Working at Sona

We take our health and mental health seriously, believing that we can only perform to our best when we are healthy, happy, and in control of when, where, and how we work. That's why we're fully remote and everyone works a 4.5 day week (you choose when you take the half day) with a fully flexible schedule.

We balance this with regular virtual stand-ups and all-hands so we're all aligned, and paid-for, in-person meet-ups so you can get to know your colleagues.


You can learn more about the team and what it’s like working at Sona here.

This job is closed
But you can apply to other open Remote Marketing jobs