Senior Paid Search Specialist

The Senior Paid Search Specialist is expected to demonstrate expert level consultative paid search and digital marketing insights, internally and externally, and display the necessary leadership to drive Paid Search results for our key accounts that range in monthly spend between $20,000-$700,000+. This role includes developing and managing effective delivery strategies based on known business objectives, market data and researched digital data. Detailed tasks include recommending and managing the strategy and planning of paid search accounts, managing the launch of new programs, guiding the optimization to meet specified performance objectives, and managing client’s expectations and communications throughout the duration of the engagement.

 Essential Responsibilities:

• Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives

• Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.

• Provide strategic recommendations internally and directly with clients

• Assist in the preparation of key account client calls as well as attending call stop resent recommendations, answer client questions, etc.

• Be responsible for large PPC budgets and ensure money is being spent effectively and as scheduled and aligned with the strategic recommendation and client goals discussed

• Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

• Assist in paid channel testing and analyzing results to increase KPI’s

• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast

• Be a problem solver; understand why KPI’s are performing where they are

• Stay current with industry trends, best practices and discusses potential impact with team

• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

• Provide support to Finance Department for billing and search engine invoicing

• Google Shopping Ads

 Qualifications:

• 4 year college degree or equivalent work experience required

• 4+ years of experience in paid search engine marketing, agency experience preferred (Google Ad Words and Microsoft ad Center)

 Skills & Experience:

• Ability to think strategically and drive solid results to grow the business

• Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization

• Experience in implementing and troubleshooting feeds for dynamic search ads

• Experience with shopping campaigns and ecommerce focusing on large budgets

• Strong data analytics and strategy background (Google Analytics required)

• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

• High-level proficiency in Microsoft Office, particularly – Excel and Power Point

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