Digital Marketing Manager

At SyncVR Medical, we are the XR operating system for European healthcare. We’re not just a VR company; we build our own clinical apps and a platform that integrates immersive technology into hospital workflows. Today, our ecosystem spans 200+ hospitals and 40+ developer partners, unifying a fragmented market and setting a new standard of care. Our mission is to transform healthcare through implementation, not just technology—bringing a portfolio of ~50 clinical & educational VR apps to the bedside and the classroom.

This is a high-impact role for a Digital Marketing Manager who wants ownership, pace, and measurable outcomes. You will partner directly with the commercial leadership to build a predictable pipeline engine and a premium category brand (“Immersive Care”). From narrative to numbers, you will design the strategy and run the plays.

Tasks

Strategy & Positioning

• Build our messaging hierarchy and value narratives for execs, clinicians, and procurement.

• Translate clinical outcomes into clear, business-ready stories.

Full-Funnel Demand Generation

• Plan and execute integrated campaigns (LinkedIn, email, webinars, partner co-marketing, events).

• Operate a tight growth loop: targeting → creative → launch → measure → iterate.

Content Engine & Thought Leadership

• Own the editorial calendar: case studies, outcome stories, articles, short-form LinkedIn content.

• Maintain a consistent, premium voice that signals category leadership.

Website, SEO & Conversion

• Lead site improvements, landing pages, and CRO experiments.

• Set and improve organic/paid performance baselines using analytics tooling (e.g., Tag Manager or equivalent).

Marketing Ops & Analytics

• Build dashboards across Zoho CRM and marketing analytics to track MQL→SQL→Pipeline.

• Define attribution, report on CAC, CPL, and campaign ROI.

Sales Enablement & Product Marketing

• Create high-performing decks, one-pagers, email sequences, and tender collateral.

• Launch new apps/use-cases with crisp ICPs, personas, and messaging.

Partner Marketing

• Co-craft joint value propositions and campaigns with strategic partners.

Requirements

• 3–5 years in B2B SaaS/healthtech digital marketing (hands-on + strategic).

• Strength in demand gen, content, SEO/CRO, and marketing ops.

• Tools: Tag Manager (or equivalent), LinkedIn Campaign Manager, email automation; Zoho CRM a plus.

• World-class writing: turn complex clinical/technical info into crisp, persuasive copy.

• Data-driven: comfortable with funnels, attribution, dashboards, and experimentation.

• Language: fluent English (Dutch or French a plus).

• Bias for action, high ownership, startup pragmatism.

Selection Process

We work fast, because we want you on board as fast as possible!

1. Short screening (±15 min) via video-call.

2. Interview (videocall or in person)

3. Practical assignment and interview for evaluation

4. Decision and start date as soon as possible