Social Media and Communications Manager

Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there, we need exceptionally talented, bright, and driven people. Want to help over one million people feel better? Come join our team!

We are looking for an experienced Social Media and Communications manager for our consumer channels on our Marketing team at Talkspace. This role is perfect for someone who is passionate about engaging and growing audiences.  We are looking for someone who is an expert in executing organic social/digital campaigns and wants to bring their talents into a “for purpose” space. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us to achieve our mission of bringing quality mental healthcare to all. 

What You’ll Do:

Social Media Content

• In partnership with the Director of Communication and Director of Brand Marketing, you’ll establish an overarching owned social media channel strategy aligned to organic growth goals and overall business, with emphasis on consumer channels.

• Develop and manage a social content calendar, including evergreen and culturally/seasonally-relevant media content to attract, engage and grow the Talkspace audience across all digital platforms (including but not limited to social networks, email, website, and blog), working in collaboration with SEO team to repurpose or co-create necessary blog content.

• Work with in-house creative and clinical teams to create assets and deliverables.

• Create and execute organic social/digital campaigns to attract, engage and grow the Talkspace audience in partnership with the paid media and wider integrated marketing team.

• Stay up-to-date on current social media trends and implement them for the brand.

• Strategize and research for new social platforms in order to launch, create guidelines and plan of action for growth in new online communities.

Clinical Communications and Thought Leadership

• Expand the reach of our clinical communications on social platforms, assist our clinical expert spokespersons (Council of Mental Health Experts) in creating and filming content that raises Talkspace’s authority and social media presence.

• Assist in LinkedIn content creation and copywriting as needed.

Community Management

• React to crises, respond to messages and comments, and actively engage with other accounts across all platforms.

• Liaise with Customer Support teams on all relevant customer matters.

PR & Brand Partnerships

• Craft campaigns for influencers, content creators, and other brand partners, manage budget, approve creative assets and copy. 

• Collaborate with potential social brand partners and effectively execute mutually beneficial co-branded campaigns.

• Responsible for incorporating press coverage into our social media and uploading onto our company website.

• Assist team on PR/media needs and brand partners.

Reporting

• Manage, track, and report weekly and monthly performance for all social channels.

• Track and report clinical content performance on social channels.

Teamwork

• Assist with Communications and Brand needs as called upon.

• Collaborate with Marketing, Sales, Clinical, Product Development and CX teams in order to effectively use our online platforms across the company.

About You

• BA/BS degree in Marketing, Journalism, Communications, or related field.

• 3-5 years relevant experience in social media on behalf of a consumer brand.

• Experience with publishing platforms  such as Sprout, is a must.

• Experience in influencer and content marketing is preferred.

• Experience in Facebook Business Manager is a plus.

• Experience in graphic design is a plus.

• Must have exceptional communication and the ability to utilize a consistent brand voice. 

Why Talkspace? 

Talkspace is a clinical quality led telebehavioral healthcare company, focused on making quality behavioral health accessible and affordable to millions in need. Its signature psychotherapy and psychiatry product connects individual users with a network of thousands of licensed mental health providers through an easy-to-use and HIPAA-compliant web and mobile platform. With Talkspace, users can send their dedicated providers unlimited text, video, picture and audio messages from anywhere, at any time. Talkspace also provides psychiatry services and prescription fulfillment, adolescent therapy and couples counseling.

Our focus to help people feel better starts at Talkspace, where we connect and collaborate as a team to make the world a better place. Fun company-wide events, happy hours, wellness perks, flex PTO, access to Talkspace products, and competitive benefits are just some of the ways we make Talkspace a great place to work. Do you want to save the world? Come join us! 

EQUAL OPPORTUNITY EMPLOYER

Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We encourage you to apply, even if you don’t meet every qualification, if you believe you could make a great addition to this team. Come as you are and learn about the exciting opportunities on our team.

Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.