Senior Social Media Lead

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience. We distribute across social media channels and streaming platforms. With a fast-moving, creative, and international team of 2,000+ talents, 40+ projects in 20 languages, and 2 billion subscribers worldwide, we continue to grow rapidly.

Are you a social media mastermind who thrives in fast-paced environments? Do you have a knack for storytelling, audience growth, and performance-driven content? If so, we want YOU to lead our social media strategy and drive success for our clients!

2,000+

employees

70+

countries

Job responsibilities:

• Develop and lead social media strategies across multiple brands & platforms (YouTube, TikTok, Instagram, Facebook, and more!)

• Act as the bridge between SMM, Creative, and Business Development teams to align content & distribution strategies

• Use SEO, analytics & market research to boost discoverability & engagement

• Stay ahead of the game with trends, algorithm updates & audience insights

• Be the go-to social media consultant for clients, helping them grow and monetize their audience

• Optimize organic & paid media strategies to drive conversions & maximize ROI

• Lead & mentor a team of Digital Managers (DMs) to ensure seamless execution & innovation

• Track performance analytics & campaign success, making data-backed decisions that drive impact

Requirements:

• 5+ years of experience in social media management, content strategy, and audience growth

• Expertise in both organic & paid social media (platform-specific best practices, targeting & performance tracking)

• Strong analytical mindset – You understand SEO, keyword research, and data-driven content optimization

• A commercial mindset – experience in client consulting, pitching & revenue-driven strategies

• Excellent communication & leadership skills to work cross-functionally & mentor teams

• Experience managing multi-client portfolios with strategic vision & hands-on execution

• Familiarity with paid media strategies, audience segmentation & ROI-driven campaign management

• A deep understanding of YouTube growth, content monetization & influencer marketing is a plus!

What we offer:

Bonus Points If You Have:

• Experience in entertainment, gaming, or toy industry brands

• Hands-on expertise with regional content distribution & localization strategies

• Knowledge of brand partnerships, sponsorships & influencer marketing

Why Join Us?
This is not just a job – it's an opportunity to lead, create, and innovate in the ever-evolving world of digital media. If you’re passionate about data-driven social media strategies and want to make a real impact, we’d love to hear from you!

We appreciate your interest in career opportunities within

TheSoul Publishing.Your application will be carefully reviewed by our team, and we will contact you shortly to explain the next steps.

TheSoul Publishing is an equal-opportunity employer, and we are committed to creating an inclusive environment for all employees. We celebrate diversity, and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other characteristics protected by law. We care for the privacy of our candidates, all the data you provide to us is maintained, protected and confidential.