HubSpot Email Marketing Manager

About ThriveCart:

ThriveCart is a leading affiliate management, sales and checkout solution used by over 30,000 SMEs globally. ThriveCart is one of the largest GMV producers worldwide, boasting billions in annual transactions. We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location (Remote): EU

Job Overview: 

We are looking for an experienced and strategic HubSpot Email Marketing Manager to join our team. The ideal candidate will have a proven track record in multi-channel marketing, with expertise in creating and managing campaigns that engage customers, drive sales, and support overall marketing objectives. This role is responsible for developing and executing cross-channel marketing strategies to maximize customer retention and acquisition.

What Your Work Will Entail:

• ​​Analyze customer data to identify trends, behaviors, and opportunities for engagement, and segment customers accordingly

• Develop and implement a comprehensive email marketing strategy that aligns with business goals;

• Create targeted campaigns for different customer segments to optimize engagement and conversion rates;

• Plan, execute, and manage email marketing campaigns from conception to completion;

• Coordinate with cross-functional teams to ensure timely delivery of email content;

• Design and write compelling email copy that drives customer engagement;

• Collaborate with the design team to create visually appealing email templates;

• A/B test various elements of email campaigns to continually optimize performance;

• Maintain and grow the email subscriber list, ensuring compliance with data protection regulations;

• Track and analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates;

• Provide regular reports and insights to senior management on the effectiveness of email marketing efforts;

• Use data to refine and improve future email marketing strategies;

• Implement and manage email marketing automation workflows to nurture leads and enhance customer relationships;

• Leverage CRM and marketing automation tools to deliver personalized email experiences;

• Ensure all email marketing campaigns comply with current email marketing regulations and best practices; and

• Stay updated with the latest trends and technologies in email marketing.

What You Bring to This Role (please apply even if you don't have this whole list- we expect you to learn with us):

• Strong understanding of email marketing best practices and data privacy regulations (e.g., GDPR, CAN-SPAM);

• Proficiency with email marketing platforms (e.g., MailChimp, SendGrid, HubSpot);

• Experience with marketing automation tools and CRM systems;

• Excellent copywriting and editing skills;

• Strong analytical skills with the ability to interpret data and make data-driven decisions;

• Attention to detail and ability to manage multiple projects simultaneously;

• Familiarity with HTML/CSS for email template design is a plus; and

• Advanced knowledge of Microsoft Excel and data visualization tools.

Experience and Education: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field;

• Minimum of 3-5 years of experience in email marketing or a similar role; and

• Proven track record of developing and executing successful email marketing campaigns.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re
just getting started. We believe in open communication, clear goal setting, and that people do best
when they have a growth mindset and want to get things done. Our team comes from diverse
backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an
independent SaaS company within a PE fund.